Apple Inc

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Apple Inc.
De Andre Washington MGT/230 12/07/2010 Instructor: Maggie Ellison-Lohkemper

Apple Inc.
Apple has had many successes since its beginning. It has been ranked first place among Fortune magazine as World’s Most Admired companies. According to Sawayda, J. (2011), the brand is valued at more than $153 billion, making it the most valuable brand worldwide. Apple was intended to be a computer manufacturer though has became popular in consumer electronics such as Apple TV, iPods, iTunes, iPhones, iPads, and tablets.

On the website found that Apple bases its success on “creating innovative, high-quality products and services and on demonstrating integrity in every business interaction” (Sawayda, 2011). According to Apple, the four main principles that contribute to its integrity are honesty, respect, confidentiality, and compliance. Apple has set standards for everyone in contact with the company as far as employees and suppliers. Apple also tries to ensure that the employees will conduct and display appropriate behavior in all situations. The company also has a code of business conduct that applies to all departments of operations including those overseas. With this code of business conduct Apple also has a helpline for the employees to report any type of misconduct so that the situations can be resolved. Along with code of business conduct the company also has a supplier code of conduct. This ensures that the suppliers are meeting the company standards and allows Apple to sign a contract with them though it allows Apple to end business with the supplier if they are not meeting the requirements.

Ethics of Apple- Ethical issues that Apple is facing today are...
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