Apple Computer, Inc.: Maintaining the Music Business While Introducing Iphone and Apple Tv

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Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV

Claudette Harrison
Dr. Ann Pohira-Vieth
BUS 499
Strayer University

Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV

Apple’s inventions and competitive advantage has been a successful but probably challenging experience for Steve Jobs and Stephen Wozniak. The invention of the Apple Computer (Mac), IPhone, iPod, and the Ipad proves that not giving up on dreams can result in making products that customers will appreciate and expand their mind set. Steve Jobs and Stephen Wozniak knew each other since high school and both had the capability to research and develop products that would change the world of technology. Apple products are known for entertainment, education, and music that has invented the next wave of communication. Describe the Key Strategic Challenges Facing Apple Computer

One of the key strategic challenges that Apple computer facing is the attempt to sell the Iphone globally. By the end of 2008, Apple had a goal to capture one percent of the global cell phone business (Hitt, Ireland, & Hoskinson, 2011). Japan has one of the largest cell phone markets that are difficult to enter into and because of Apple’s control over the iPhone designs; this could be a challenge to the business. Another strategic challenge that Apple computer faces is the threat of new entrants. Major competitors as well as new companies have become a challenge to Apple because they are offering the same service for lower prices. As the technology industry grows and look for ways to design new products that is equal to Apple, this will remain a challenge to management. Describe the Dimensions Along which Company Success can be Measured

In 2007, Apple controlled more than 70 percent of the digital music market, and its net income was $3.5 billion (Hitt et al., 2011). In 1976, Steve Jobs and Stephen Wozniak invented their first...
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