Apple Competitve Strength Assesment

Weighted Competitive Strength Assessment ( PC Industry)

Apple Dell HP Microsoft
Importance / Weight Strength Score Strength Score Strength Score Strength Score
Key Success Factor
Quality/ Product Performance .15 9 1.35 8 1.2 8 1.2 9 1.35
Reputation/ Image .05 8 .4 9 .45 10 .5 10 .5
Manufacturing capability .05 9 .45 10 .5 10 .5 10 .5
Technological   Skills .15 10 1.5 9 1.35 9 1.35 10 1.5
Distribution Capability .1 10 1 10 1 10 1 10 1
New Product Innovation .2 10 2 8 1.6 8 1.6 10 2
Financial Resources .05 7 .35 8 .4 10 .5 9 .45
Relative Cost Position .15 6 .9 10 1.5 9 1.35 10 1.5
Customer Service capabilities .1 10 1 10 1 10 1 10 1
Weighted Overall Strength 79 8.95 82 9 84 9 88 9.8

5.) What does a competitive strength assessment reveal about Apple, as
compared to the leaders in the personal computer industry?

• Design and innovation oriented.
• Greater horizontal and vertical integration.
• R&D oriented.
• Everything ready device.
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5.) Use the methodology in Table 4.4 to support your answer. Among these
competitors, who enjoys the strongest competitive position?

• Dell Inc. enjoys the strongest competitive position.
• Apple’s operating in a fast-cycle market.
• Firm’s capabilities that contribute to competitive advantage arent shielded
• from imitation.
• Where imitation is very fast and inexpensive.
• Apple’s products and services have more restriction than its rivals

5.) Who is in the weakest overall competitive position?

• Acer.
• Most of its revenue (63.8%) was rely in the mobile phone industry.
• But mobile phone industry that have very intense competitive.
• With Apple and Nokia as major players.
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5.) Has Apple’s strategy resulted in a substantial competitive advantage over
its rivals in the computer industry? What is the basis for whatever
competitive advantage it has?
• Innovation plays a dominant role in the competitive dynamics in fast cycle
• markets.
• Stronger brands value.... [continues]

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