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Title: Apple Computer, Inc.
Author: William N. Cobbs
Professor/Instructor: Dr. D. Button
Course: BUS 499
July 8, 2012

1).Describe the key strategic challenges facing Apple Computer.
Ans). The key strategic challenges facing Apple Computer are the efforts which will be centered at trying to keep its competition at bay while trying to exceed its already light year of sales in its first week exceeding one million dollars after the release of the “Apple’s Tunes Online Music Store”. However, Apple could not quit there…with competition as fierce as it is from other startup companies illegal and legal, Apple decided to shoot at capitalizing the market by yet another “before its time” invention, the personal computer. Still yet the public was not satisfied; the cry now was for a system that was compatible.

With this in mind Apple took on a new plight putting up a new challenge and revamping to their opinion- what was first, a change in its managerial structure. With this advent Apple absorbed the intake of another company with the same interest with the hopes of soundly breaking the competitive edge. When any company upset its infrastructure the challenge then is to hope for a smooth transition with ever increasing sales. Innovative personnel should always be looked upon to bring ideas that would contribute to increased profit margins, more locations that would also be a benefactor and of course arguably the most important factor of any consumable good…satisfied customers.

These turn tail events helped to revolutionize Apple’s goal and surpass companies that have been historically known to be much stronger venues than Apple. The iPod, Apple TV, and iphones which had all face the threat of lower priced rivals and possible substitutes now seem to be under the feet with new funding partners and expansion projects that officially and unequivocally led to the company’s new official name…Apple Computers, Inc.

2).Describe the dimensions along which company...
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