Apple Co. Research Paper

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If one is searching for the most dependable, durable, innovative and newest technology in the world, Apple products usually come to mind. Apple is one of the top producers of portable music devices, smart phones, tablets, laptop and desktop computers, networking devices and much more. There are over a hundred retail stores nationwide and they also have stores abroad in Canada, Japan and the UK. The company was founded in 1976 and the logo was developed shortly after. It is the famous apple with a bite taken out which was meant to emphasize the idea that the Apple was a company built on fresh ideas. Apple still stands strong today and remains one of the most recognized producers of new, innovative electronics. The purpose of our research was to answer the question that many people want to know the answer to: Is the price paid for Apple products really worth the quality and customer service received? Through surveys conducted by both Apple users and non-users from diverse backgrounds, we were able to perform four tests from the survey results to determine if our hypothesis would be accepted or rejected. Our results show that we accepted all of our hypotheses and rejected the nulls. Most consumers believe that the quality of the product and level of customer service received is worth the price paid for Apple products. Our results also showed that quality of the product is most important, with price closely following. To conclude, on our next study, we will narrow down our hypothesis and focus only on one factor to compare, versus both quality and customer service in comparison to price. This slight change would have made the survey less confusing which would have provided better results to test.

Is the Price Paid for Apple Products Worth the Quality and Customer Service Received?

Apple, Inc., founded in 1976 by Steve Wozenik and Steve Jobs, is a multinational corporation that designs, manufacturers, and markets personal computers, software, networking solutions and a line of portable digital music players and tablets. Today, it is the largest technology firm in the world, with annual revenues of more than $60 billion on average for the past five years (Market Watch, WSJ). Each year, Apple’s income statement shows an upward trend, and the revenue from this past year has exceeded $108.6 billion (Market Watch, WSJ). Apple’s core product line includes the Macintosh line of desktop and notebook computers, iPods, iPhones, iPads, Mac OS X operating system, iTunes Music Store and other products. Furthermore, the company’s well-known products are sold online, through third-party wholesalers and through it’s own chain of stores. Apple’s success stems from their goodwill and ability to continuously come up with futuristic ideas that are implemented so well with extreme precision.

While Apple leads in popularity within its niche market, they are one of the most unique companies maintaining the latest and greatest products on the market. This project was chosen to gain an in depth understanding of what makes Apple’s products and customer service so worthwhile. According to Peter Lippik, the President & CEO of Vocalabs, he recently wrote an article on comparing Apple service and products to the top competitors in its market. Lippik, based his results on 1,859 completed telephone interviews conducted between May 2008 and December 2009. Sixty-four percent of Apple customers surveyed during 2009 said they were “Very Satisfied” with the call level of customer service (citation). Taking that into consideration, we would like to discover if the prices paid for Apple products are worth the quality of the products and customer service received. Most people are familiar with Apple’s iPod and iPhone and its’ ease of use, which is one of the reasons we picked this topic. Furthermore, there is often a lot of controversy around the release of each new Apple product, with most customer experiences...
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