Organization Overview; Introduction
This case discusses the apples Inc. Apple Inc. is one of the world's most successful and most recognizable companies, established by Steve Jobs and Steve Wazniak. Over its 30 year existence, the company had seen a lot of changes in the computer industry. During its life it faced many problems like changing of CEOs and shifting in its major strategies which costs lotto the company. But at last it was Steve jobs who saved the company and afterwards it started competing in the market. Steve Jobs Bring new era to Apple Inc. He shifted the strategies to differentiation strategy and launched many products like iMac, iPod, iPhone. On April 4, 2010, Apple Inc. launched the iPod; the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the iPod and the iPhone. Yet challenges abounded. Macintosh sales in the worldwide PC market still languished below 5%. Growth in iPod sales was slowing down. IPhone faced increasing competition in the smartphone industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position? Also, how should Apple's unique retail strategy be used to support the company's product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage.
* Mission Statement
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offering.
* DEEPLIST Analysis:
Demographic factors highly affect the computer industry. As buyers are of all ages and different genders, also every individual have different choice like the use of iPod, iPhone and iPad is increasing in young generation. Literacy rate is increasing in our country and use of internet and computer in education as well as in homes also increasing. Children and teenagers are more interested in playing games on computers and increasing usage of social website, chatting etc. Information technology playing a vital role in business world due to these virtual organizations, are increasing. So demographic factors is plays important role in the industry.
In the past few years, the industry has been affected by the slow economic and that resulted in low consumer spending. There is no sign of improvement, consumer spending and investment might decrease as well. Discount rate 13.5% from the central bank of Pakistan and it is the highest rate in Pakistan that negatively affecting this industry .Due to weak economic conditions, Pakistan’s educational is encountering large budget deficits. This factor has a negative impact over Apple’s sales in the educational segment. Sales of products that include components obtained from foreign suppliers can be adversely affected by currency exchange rate fluctuations and by international trade regulations.
* Social Factors
Social Factors also influence the industry as different segments of the society have different buying behavior and income so it affects the overall demand of the computers. The computer and internet usage is growing worldwide and is a good source of opportunities for the computer industry. Customers has become more experienced and computer literate in our country comparing with past. Education has become a prime issue for the new generation, which is a key factor for the company’s business.
* Political and legal
Political uncertainties and terrorism activities are directly impacting the overall business of the...