Apple Business Marketing Strategy

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Apple
B usiness Marketing Strategies Analysis

M odule: Marketing Management
A uthored by: Kazeroonian, S H
S tudent ID number: 0933841
Word Count: 2511
D ate: 7/12/2012

Contents
1

Introduction .................................................................................................................................... 2 1.1

2

Company Background ............................................................................................................. 2

Situational Analysis ......................................................................................................................... 3 2.1

Market Growth ....................................................................................................................... 3

2.2

Porter Five Forces Analysis ..................................................................................................... 4

2.2.1

The Bargaining Power of Buyers ..................................................................................... 4

2.2.2

The bargaining power of suppliers ................................................................................. 4

2.2.3

The threat of new entrants ............................................................................................. 5

2.2.4

The threat of substitute products ................................................................................... 5

2.2.5

The intensity of competitive rivalry ................................................................................ 5

2.3

SWOT Analysis......................................................................................................................... 5

2.3.1
2.3.2

Weaknesses..................................................................................................................... 5

2.3.3

Opportunities .................................................................................................................. 5

2.3.4
3

Strengths ......................................................................................................................... 5

Threats ............................................................................................................................ 6

Marketing Strategies ....................................................................................................................... 6 3.1

Products .................................................................................................................................. 6

3.2

Pricing Strategy ....................................................................................................................... 6

3.3

Promotion Strategy ................................................................................................................. 6

3.3.1

People Buy what Other People Have .............................................................................. 6

3.3.2

Help your Customers Help you ....................................................................................... 7

3.3.3

TV shows and Movies...................................................................................................... 7

3.4

Placing and Distribution Channels .......................................................................................... 7

4

Conclusion ....................................................................................................................................... 7

5

Bibliography .................................................................................................................................... 8

Apple Business Marketing Strategy

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1 Introduction
Apple is one of the leading companies in IT industry and during the last decade it has created a high level successful brand image and blazed the trail for the personal computer industry with its...
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