Apple Business Analysis - 1

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Runninghead: Apple Inc. Business Analysis |1 | |

Apple Inc. Business Analysis

Yvette Metzger
Mgmt 521
September 12, 2011
Erick Espinosa

|Apple Inc. Business Analysis |2 |

Many companies in today’s market have become successful through a variety of investors. These investors supply in the businesses needs to fulfill that particular business and provide revenue and profits in the future. As a manager, a business is going to want to ensure all avenues of that business are updated and essentially active to their fullest potential. Many operations of technology are equipped by utilizing various methods to conduct future business decisions to determine their future profits and success. These methods include SWOT analysis, verification of stakeholders, and identifying wants and needs of a business. Of these companies, those that carry advanced modern technology tend to see the change in the market the quickest and yet have high returns. Apple Inc., a technology based company that manufactures professional software has achieved success since its start up with two entrepreneurs high school drop out students. Through many years of study, they developed an analysis that will compete against the technology industry.

Apple Company, one of the highest US businesses known for their efficient products providing technology more advancement and capabilities all over the world. Apple Inc., started making there presence known more since the early 1990’s. This all happened due to their decision not to have the technology nor Microsoft licensed with its operating system. Steve Jobs, their former CEO, but yet one of the founders, started by introducing the iMac and PowerMac G5, which were the fastest desktops at the time. With time, came to offer the industry better advancements by manufacturing portable computers, mobile and media devices, and music players. Some examples of their |Apple Inc. Business Analysis |3 |

equipment developed include the iPod, iPhone, and iPad. All three systems are equipped with speed as well as clarity and knowledge at the consumer’s fingertips. Apple Inc. is operated from its headquarters in Cupertino, US, but shared throughout the global market.

As a business manager, the following will display a SWOT analysis on this high tech computer company. This analysis will evaluate the strengths, weaknesses, opportunities, and threats of the company. By reviewing this detailed information, investors can better decide if it’s worth the cost to invest into the business. The information will also share information pertinent to now and future needs of the consumer and where technology will adapt in the unforeseeable future. Apple Company has many strengths that they uphold. Some of these strengths include Apple is a very successful company. Apple not only carries a high loyal brand, but its IT brand carries a set of loyal followers and consumers. Another strength this loyal company shares is a high volume in sales. For example, Apple released its first flash-based MP3 player on January 11, 2005. The new player was the size of a pack of gum and cost for $99 (for the 512 MB version). This made it a great value among MP3 players, with most comparably priced players providing half the capacity (Hormby, 2007). This music player was widely spread throughout the world growing in sales volume. In late 2005, Apple announced that its profits had quadrupled largely due to the iPod. They also announced that over 28 million devices had been sold, giving Apple a 75% market share for digital music players (Hormby, 2007). |Apple Inc. Business Analysis |4 |

Some Weaknesses that...
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