Apple and Quality Management

Topics: Strategic planning, Strategy, Strategic management Pages: 1 (277 words) Published: January 22, 2011
Strategic plan and objectives in the Apple Corporation emphasise on social and quality reponsiblities through a standards of management systems that designed to ensures successful strategic processes through internal and external situations. The core principles in the strategic processes are mission and objectives, environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Mission statement of Apple is to do business that provide safe working conditions, treat employee with dignity and respect, use enviornmentally responsible manufacturing process, commit to a comprehensive Supplier Code of Conduct, integrating health and safety management practices, offer technological innovative products and services, and bring best personal computing experiences to students, educators, and consumers around the globe. Enviornmental scanning is a way to minimize the impact of the company products have on the enviornment. Company has a comprehensive policy that is aimed to make products more energy effcient, reduce toxic substances usage, and allocate renewable energy in manufacturing. In 2009, the company presented a comprehensive calculations of total carbon footprint, which includes manufacturing process, transportion and distribution, methods for customer use, commuting alternatives to company employees, and environmental reports for every product. Strategy formulation for Apple is the sole durablity, irreplicable assets, non-transerable image and loyalty of the company. Since competitive performance-production cost, quality, product and process technology, and global market is greatly inferior to its other rivals, the only opportunity for survival was to pursue a strategy founded upon Apple’s image advantage, while simultaneously minimising Apple’ disadvantages in other capabilities. Marketing strategy involved extending the appeal of the Apple image of individuality from its traditional customer group (tech savvy, graphic designers)...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Management of Quality Essay
  • Total Quality Management Apple Essay
  • total quality management in apple Essay
  • Operation Management and Quality Management Essay
  • Bosch Total Quality Management Essay
  • Quality Management Essay
  • Essay on Quality Management and Supply Chain Management Case Study: Pars Food
  • Quality Management Programs

Become a StudyMode Member

Sign Up - It's Free