Apple is an American multinational corporation; it sells consumer electronics, computer software, and personal computers. Apple is famous brand company and always related to technology innovation The game console market is currently occupied by three major companies: Microsoft, Sony and Nintendo. The market share for the gaming console industry is: Nintendo 59%, Microsoft 32%, and Sony 9%. Apple is very successful with its iPod, iPhone, and iPad, and was not exactly thinking seriously about the gaming industry before, but in the summer of 2009 there started rumors in the media that Apple may develop a gaming console. Apple involves to the game console industry will have big impact to this market. Due to customer’s loyalty to the brand, the launch of the game console will have high successful rate. As a worldwide brand company, it would move quickly and avoid any expensive new-product failures. For the product to be launch successfully, It is also very important that company has clearing understanding of customer’s need in the new market. The well-developed market strategies are very important The following new-product development process steps can be followed for Apple to develop a new game console. Step 1: Idea generation
Apple can generate ideas from:
* Company’s Staff: They may have some good idea of the game console. They work are familiar with computer technologies. * Customers: Customers can provide their feedback and requirement they need. * Marketing research activities: They can provide useful information and also get some data for the new product development, so the company can stay up to date with competition * Competitors: By analysing competitors’ success strategy, Apple can develop this new product with unique quality. Step 2: Screening
To be successful the companies should evaluate the SWOT analysis. This process will help Apple to see if they are heading in the right direction or not, and congruent with the...