Apple
Apple Inc.
Written by John Smith
August 2011
Table of Contents
Abstract 3
Company History 4
Current Financial Health 5
Stock Performance 7
Bonds 11
Conclusions 12
Works Cited 13
APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15
APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16
Abstract
Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere in the world; they have revolutionized customer purchasing with chic products, outstanding customer service and phenomenal marketing. In August 2011, Apple surpassed Exxon Mobile as the largest company in the U.S. As a leader in its industry, Apple has had many successes that present excellent investment opportunities in the short, medium and long term. While impossible to predict future pop culture and trends, Apple has been leading the way for the past decade and shows no immediate signs of slowing down. Keywords: Apple, electronics, financial analysis, stocks Company History
Founded in Cupertino, CA in 1976, and incorporated in 1977, Apple has a storied history in the computer industry. Though founded by three entrepreneurs, Steve Jobs stands out as the most famous and currently asks as CEO. In the first fours years, Apple’s goal was to break into the personal computer market; though successful, it was difficult to compete with nationally known brands as a start up. In December of 1980, Apple went public which provided the company millions of dollars in capital to expand operations. Through 1985, Apple struggled to determine which product path to take; after failed models, low sales and a power struggle, Steve Jobs was pushed out of Apple. A steady rise followed by a steep declined characterized the next 12 years as management tried to create new products in a world that was becoming more and more dependent on technology. One important
Written by John Smith
August 2011
Table of Contents
Abstract 3
Company History 4
Current Financial Health 5
Stock Performance 7
Bonds 11
Conclusions 12
Works Cited 13
APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15
APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16
Abstract
Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere in the world; they have revolutionized customer purchasing with chic products, outstanding customer service and phenomenal marketing. In August 2011, Apple surpassed Exxon Mobile as the largest company in the U.S. As a leader in its industry, Apple has had many successes that present excellent investment opportunities in the short, medium and long term. While impossible to predict future pop culture and trends, Apple has been leading the way for the past decade and shows no immediate signs of slowing down. Keywords: Apple, electronics, financial analysis, stocks Company History
Founded in Cupertino, CA in 1976, and incorporated in 1977, Apple has a storied history in the computer industry. Though founded by three entrepreneurs, Steve Jobs stands out as the most famous and currently asks as CEO. In the first fours years, Apple’s goal was to break into the personal computer market; though successful, it was difficult to compete with nationally known brands as a start up. In December of 1980, Apple went public which provided the company millions of dollars in capital to expand operations. Through 1985, Apple struggled to determine which product path to take; after failed models, low sales and a power struggle, Steve Jobs was pushed out of Apple. A steady rise followed by a steep declined characterized the next 12 years as management tried to create new products in a world that was becoming more and more dependent on technology. One important
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