Apple

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Kerri Warenda
John Duran
Travis MacKenzie
Erendira Franzen

Apple INC.

Table of Contents
Company background
Recent Annual Report
Analysis for Financial position
Vision
Mission Statement
Corporate Culture
Industrial Organizational Model of Above-Average Returns
Resource- Based Model of Above-Average Returns
Five Forces of Competition Model
Competitor Analysis
Core Competencies
Competitive Advantages
SWOT Analysis
Corporate Entrepreneurship
Strategic Leadership
Corporate Governance
Analysis of company overall performance
Suggestions for future course of action
Expected results of suggestions
Bibliography/ List of Sources

Company Background

Recent Annual Report

Analysis for financial position

Vision

Mission Statement

Corporate Culture

Industrial Organizational Model of Above-Average Returns
“Apple’s focus on innovation has helped it maintain a competitive advantage and marketing ability over other industry players that have historically been much stronger than Apple. However, Apple must continue to beat the competition on a number of levels.” (Hitt, Strategic Management 10e, page 16). Apple uses the strategy of differentiation meaning that their products or services are different from others on offer which allows you to charge a premium price. Apple Inc uses this strategy with their persistent pursuit of new technologies. Cost leadership strategy has been highly adopted by Apple Inc. as well. By strategizing on cost efficiency, the success and sustainability of the company is improved. By lowering the cost of production and management, Apple Inc has been given golden opportunities on determining prices of its products

Resource-Based Model Of Above-Average Returns

Resource-Based Model of Above-Average Returns

Five Forces Of Competition Model
Threat of New Entrants: Apple's sales volume, customer loyalty, customer satisfaction ratings, and operational effectiveness are incredible. This has left entrants struggling to compete with Apple's iPhone and iPad. Bargaining Power of Supplies: Apple has the obvious win. Its balance sheet carries over $110 billion in cash, cash equivalents, and marketable securities. Suppliers are so small in comparison that, in many cases, Apple makes up over 25% of its suppliers' business. Bargaining Power of Buyers: Apple's buying power is evident in intangible switching costs and Apple's enormous sales volume. Most Apple customers are more than a buyer of one, usually the own multiple products. Apple also offers carriers and retail stores the promise of a huge volume of sales and fanatic customers. Treat of Substitutes Products: Apple offers much more than its competitors. When customers buy an iPhone they are getting beautiful hardware seamlessly integrated with an OS that is built specifically for Apple products. Apple This synergy locks customers in and prompts them to buy more Apple products to add to their synergy. No competitor has a synergy that can compare. Rivalry among Competing Firms: It's not easy to compete with Apple. While Apple's Gross profit soars as it takes advantage of a willing market ready to adopt smart phones and tablets, many competitors stand by losing profit and market share. Competitor Analysis

Core Competencies
 Viral marketing: Apple-oriented blogs such as Apple Insider, The Unofficial Apple Web-log can help to discuss about the product. This viral marketing technique which Apple has adopted using social networking sites and the web as a whole has be a successful attempt in bringing the world closer to Apple. Product differentiation: Apple products include the iPod’s, iPads, iTouch, iTV and iPhone along with a number of computer attractive apps and software’s. Apple is called as a refuge of consumer electronics. Superior brand and product placement: With competitors like Microsoft offering their software’s for almost a majority of personal computers, the founders of Apple decided...
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