Apple

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1-Explain Apple`s business and IT strategy .What , in Specific , aspect in the strategy you believe boosted apple? illustrate .

Apple starts as a computer manufacture , they have a mission to make the computer easy to use by people , in their early commencement they became a leader in computer market . However , this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods . After that Apple come again with new way in using technology and strategies that make it the leader in the market and dominate also the mobile market . Apple strength their starts with changing the way it works ,they introduce iMac computer that have feature capture all what customer need that support plug-and-play peripherals , like printers in design of windows based machine in the first time . Also they make changing in the marketing the name of the company by make it culturally workforce company that contain many different people , that increase the capability for its success especially in china and india . Apple make their Image as accompany support the environment by using recycle materials in their industry and efficient energy , this promote the image in the global market and attract many customers to its product . Apple attract what customers like and change the market by using a Digital Hub Strategy , they found that the preferences of customers were in digital lifestyle , so they serve that preferences soon in their product and bring the computer market into the hands of consumers. All that success still not boosted the Apple before they launch their IPod , it was the really worth device that differentiate Apple form the other competitors . IPod is a digital music player , they exploit the technology to make it better than the normal MP3 portable players , IPod storage capacity was up to 1000 songs , with preferred innovative design and suitable price . After that the strategy of Product differentiation come again with the iTunes desktop software that can be synchronized Ipod with computers and has a store of music , they combined this features which enhance the sales of Ipod form 113,000 to 733,000 with a way protect the Intellectual property of the songs providers by DRM system (Fair Play) . This strategy with their supplier increased their profit by locking the other from playing downloading the music from other computers or devices . As they focus in the Product differentiation their invention of the Iphone to enter the mobile market and changing this market by lead it and make other competitors forced to imitate this kind of mobile . The Iphone versions keep improved till it cost reduced which increase their profit and their market share it gave them revenue of 30% and consider as the device that make the growth in the company . Their IT strategy that keeping converting the applications in the computers to be in the consumers hands has the big effect of their success , they keep on this way producing their products that attracts the consumers . They introduce the Ipad in 2010 tp combine between the features of smartsphone and laptops , the Ipad design with the touch screen similar to their other products however this product compete with the other bookreader like kindle because it has the A4 chip that has long life battery and its their brand . Their business and IT strategies fit between changing the market and serve the customers with what they need they focus to be a digital leader in the market and they succeed .

2- what do you believe are apple`s Transaction processing systems ?

Apple transaction systems was really key factor to increase their sales , they gave the customers the experience to use their products and try it with an easy way to payments especially with entering the Ipod in the market . IPod increase the sales of music with the combination of the iTunes by customers who like music and download it on pay-per-song . App...
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