Apple's Strategic Management

Only available on StudyMode
  • Download(s) : 101
  • Published : December 14, 2010
Open Document
Text Preview
Apple's Strategic Management

Table of Contents

1 Executive Summary ..............................................................................................p3

2 Analysis of Environment and Competitiors ........................................................p3 2.1 General Review of Strategic Environment .................................................p3 2.2 PESTAL Analysis .......................................................................................p4 2.2.1 Political ..........................................................................................p4 2.2.2 Economic .......................................................................................p5 2.2.3 Social & Cultural ...........................................................................p6 2.2.4 Technological ................................................................................p6 2.2.5 Environmental Concerns ...............................................................p7 2.2.6 Legal System .................................................................................p8 2.3 Competitor Profiling....................................................................................p8

3 Analysis of Resources, Capabilities and Financial Perfromance which Leading to Distinctive Competencies ...................................................................................p10 3.1 Sustainable Competitive Advantages .......................................................p10 3.1.1 Tangible Resources ......................................................................p10 3.1.2 Intangbile Resources ....................................................................p11 3.2 Capabilities ...............................................................................................p12 3.3 Financial Performance ..............................................................................p12 3.4 Core Competencies ...................................................................................p13

4 Potential Strategy Direction and Implementation ...........................................p14 4.1 Competitive Industry Environment Analysis by Porter's Five Forces .....p14 4.1.1 Threat of Substitutes ....................................................................p14 4.1.2 Threat of New Entrants ...............................................................p15 4.1.3 Bargaining Power of Suppliers ....................................................p15 4.1.4 Bargaining Power of Buyers .......................................................p16 4.1.5 Rivalry in the Industry .................................................................p16 4.2 Strategy Implementation ..........................................................................p17

5 The Evaluation of Strategic Management Models ...........................................p18

1 Executive Summary

Apple Inc is a leading company for customer electonics. They are a multinational corporation with a headquater in California, US. Their product line includes iPod, iPhone and iPad for protable electronics; Mac for personal computers; iTunes for multi-media application and etc. In recent months, iPhone 4 and iPad are widely discussed since it launched. A big crowd queueing at Apple flagship store on the first day of new product launch are quite common nowadays. As time goes by, press conference or new product launchment from Apple became the most looking forward event for technology euthusiasts.

Liu Chuanzhi, chairman of Lenovo, feel happy with Apple's decision of not officially entrying China market (Reuters 2010). Liu's speech may inspire Apple CEO Steve Jobs. On 10 Jul 2010, Apple opened their second store in Shanghai, China. First Apple's store opened in Beijing by 2008 and the recently opened store in Shanghai is an obvious strategic move (Mark 2010). Steve would further expand their market in China for consumer electronics. This paper is...
tracking img