Globalization- Today the world has become a global village where each and every thing is interlinked.The concept of global village or global merger is based on the grounds of globalization. Now thequestion arises in one¶s mind what is globalizationThe term globalization means the concentration of world economy in to a single international market rather than many national markets. For example, the APPLE INC, an American multinational corporation that concentrates in computer hardware and software components. It assembles its best known product i.e. ‘mac’ computer, best selling phone ‘iphone’ in china. This is because the cost of production is low due to cheap labour force. Thus globalization involves:- Free trade of goods and services
Free movement of labour and capital
Free access in technology
Now, we will discuss the above points with more details.
Free trade of goods and services- Based on APPLES INC business operation the company is selling its product such as the ‘iPhone’, ‘MAC’ computer in many countries in the world. Generally it is a US based company which is doing its business world-wide, there are no restriction for the company not to sell its product in any country. So its means free trade of goods and services. Free movement of labour and capital- In regard with APPLE INC it means, apple can move its labour force and inject capital in any country with no restriction. When talking about labour force it means the people who work for APPLE can travel from one country to the other. For instance, officers travel from one country to the other. We normally see in the news that APPLE has appointed new officers in the UK, Germany or the US. Technical team travel from one country to the other when there is a major problem where other technician can not figure out what the problem is. In terms of capital, it means APPLE has invested capital to make industries where its product are made and assembled. They have factory in china and other countries in the world. Free access in technology- It means the the software of APPLE i.e. the ‘iOS’ are being used in many countries in the world. This is because the products that APPLE is selling use iOs software and these products are being sold in many countries in the world, so it means the technology is being freely moving from one country to the other. This encourages globalization. Another example is, a potential customer from Bangladesh looking to buy a shirt, he looks on the ‘New look’ website. It normally making the sense that, a customer can access the catalogue from any where of the world. This is commonly known as globalization. Apple Inc. is an American based multinational company whose stocks are listed in the New York Stock Exchange and NASDAQ (National Association of Securities DealersAutomated Quotations) under the symbol AAPL. The company specializes in the design,development and manufacturing of electronic equipments like computers, software and smart phones. Business strategy: Apple is currently working on the differentiation strategy by putting unique elements in the design and development of its products. The differentiation strategy is defined as a strategy that aims to develop the products and or services that have unique characteristics that are well liked by the customers and are valued by them. This strategy enhances the market position of the companies with respect to their counterparts (Porter, 1998).The success of the company in the global markets is due to its extensive focus on the market research and development for the development of its products and services. With reference to its business strategy, the company is in a continues process to build and advance the robust platform that can enhance the listing of third party content like mobile phone apps, games etc on its online stores or its iTunes store (Apple Inc.,2010). Markets and Distribution
The customer segments of the company are divided into various categories. The needs of the main...