Appearance Is Everything

Walking into any upscale clothing store; you'll probably see salespeople who look like they walked off the fashion pages. You think to yourself, "this is so typical, how come I never see any average Joes working in there?"   The next day you flip through the channels and you hear, "Abercrombie and Fitch is being sued because of allegations of discriminating people based on their appearance." People are so obsessed with idea of morality pervading in every aspects of life that one forgets that human beings are superficial species who tend to be interested in things that are worn by a Julia Roberts or Tom Cruise look alike. When I go to the mall, I cannot help but notice people walking with their Adidas with more than 3 lines, the Gucci spelled Guccie, or the American Eagle with a disfigured eagle. Why do people reject generic materials but instead buy imitation materials?   Those who wear imitation brand clothing want to be liked and accepted by good-looking people who advertise it. Let's face the truth; nobody wants to wear the same shirt that they see an obese and unattractive salesperson wear. Companies know that a particular T-shirt does not have to be made out of top of the line fabric, but it has to be marketed by top of the line attractive people to be successful.   Sex sells with any age group, and that's what many boutique stores are trying to do. Using sex to move merchandise is not a new idea. Ten years ago, Calvin Klein perfected the concept, using beefcake to sell millions of pairs of men's underwear that even his most famous model, Mark Wahlberg, complained weren't very well made.   Although it may be morally wrong, the dog vs. dog business world is so competitive that one feels that one must do whatever it takes to just survive. In a world where you can't find a billboard without attractive people advertising for something, Cohen bluntly tells the truth as he says that without a "walking billboard," a company is doomed to fail. Employers have the right to... [continues]

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