Apec
PwC’s 2012 APEC CEO Survey
Addressing challenges Expanding possibilities
www.pwc.com
Welcome
Andrey Kostin Chairman APEC CEO Summit 2012
Events over the past few years have been deeply challenging for businesses not only in Europe and North America, but also across the Asia Pacific region. Many of us are now focused on how we can make our own organizations respond with a new kind of resilience—injecting innovation and flexibility—to succeed through disruptions taking place across our markets. Yet, we are also reminded of how interdependent our businesses have become. We know that choosing between commercial integration and regional isolation from the rest of the world is really no longer an option for businesses and governments alike. And, fundamentally, I believe most of us understand our responsibility to contribute to ensure effective cooperation. When we think of how many technological advances and societal shifts have taken place in our lifetimes that allow businesses to better connect—and that today, we’re real-time, all-the-time around the globe—we can be forgiven for assuming that the trend toward productive interactions will roll ahead on its own momentum. It won’t. The future of regional growth needs to be shepherded by a common sense of purpose. That is why organizations like APEC are so important. The APEC CEO Summits are a proven forum for state and business leaders to find solutions through open dialogue. PwC’s report, building on a survey of more than 370 business leaders and interviews from across the region, confirms the necessity of regional cooperation for our companies’ futures. As APEC’s host economy in 2012, we are delighted to welcome you to Russia, and I look forward to meeting with you.
About this report
Dennis Nally Chairman PricewaterhouseCoopers International Limited
Over the years, PwC has been fortunate to survey business leaders from across the APEC economies to capture their insights into the forces changing our
Addressing challenges Expanding possibilities
www.pwc.com
Welcome
Andrey Kostin Chairman APEC CEO Summit 2012
Events over the past few years have been deeply challenging for businesses not only in Europe and North America, but also across the Asia Pacific region. Many of us are now focused on how we can make our own organizations respond with a new kind of resilience—injecting innovation and flexibility—to succeed through disruptions taking place across our markets. Yet, we are also reminded of how interdependent our businesses have become. We know that choosing between commercial integration and regional isolation from the rest of the world is really no longer an option for businesses and governments alike. And, fundamentally, I believe most of us understand our responsibility to contribute to ensure effective cooperation. When we think of how many technological advances and societal shifts have taken place in our lifetimes that allow businesses to better connect—and that today, we’re real-time, all-the-time around the globe—we can be forgiven for assuming that the trend toward productive interactions will roll ahead on its own momentum. It won’t. The future of regional growth needs to be shepherded by a common sense of purpose. That is why organizations like APEC are so important. The APEC CEO Summits are a proven forum for state and business leaders to find solutions through open dialogue. PwC’s report, building on a survey of more than 370 business leaders and interviews from across the region, confirms the necessity of regional cooperation for our companies’ futures. As APEC’s host economy in 2012, we are delighted to welcome you to Russia, and I look forward to meeting with you.
About this report
Dennis Nally Chairman PricewaterhouseCoopers International Limited
Over the years, PwC has been fortunate to survey business leaders from across the APEC economies to capture their insights into the forces changing our