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Anti-Trust Practices and Market Power

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Anti-Trust Practices and Market Power

Page 1 of 3
Title page

FTC’s Google Antitrust Investigation
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Content

Abstract………………………………………………………………………………. 2

Introduction…………………………………………………………………………... 2

Is search giant Google too dominant? …………………….…………………………. 3

Effect of monopoly and oligopoly on Society ………...….…………………………. 4

Conclusion………………………………………………………………………......... 4

References………………………………………………………………………......... 4

FTC’s Google Antitrust Investigation
Abstract
Antitrust Policy consists of laws and government actions designed to prevent monopoly and promote competition. On June 23, 2011, the U.S. Federal Trade Commission initiated an antitrust probe into Google, the world’s largest search engine. FTC’s investigation entailed a broad probe into Google’s business practices and weather it was abusing its search power to drive traffic to its own properties over rival sites and services. After a nearly twenty month high-profile investigation, the federal government announced on January 3, 2013, that its dropping an “exhaustive” probe into Google as it found no evidence the tech giant used unfair tactics to thwart competing sites.

Introduction
The Antitrust Laws came into picture when just after the U.S. Civil War (1861-1865), local markets widened into national markets because of improved transportation facilities, mechanized production methods, and sophisticated corporate structures. And over the next couple of decades, dominant firms formed several industries, including petroleum, meatpacking, railroads, sugar, lead, coal, whiskey, and tobacco. These firms often used questionable tactics in consolidating their industries and then charged high prices to customers and extracted price concessions from resource suppliers. Consumers consequently express their ire to elected official to “do something about the situation”. Responding to that pressure, government officials concluded in the late 1800s and early 1900s that monopolized industries lacked...

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