Anti Smoking
Market Information
Size & Growth
The ongoing habit of smoking among the teenagers in our country has become an alarming phenomenon. According to a survey conducted in 2005, nearly 25% of Bangladeshi teenagers aged 13-18 years are smokers. The survey also stated that the number of teen smokers increased almost 7% since 2000.
Target Market Profile
Our main target market is obviously not only those teenagers of Dhaka city who are smokers, but also the teenagers who might become smokers. In addition, the guardians of these teenagers are also our concern. We can divide our target market in some sub categories under demographic and psychographic characteristics. They are:
Demographics
➢ Males and females aged 13 to 18 years old. ➢ Students ➢ Illiterate teenagers and labours ➢ Floating and street teenagers.
Psychographics
➢ Teenagers who associate smoking with their lifestyle ➢ Teenagers who interpret smoking as a symbol of fashion. ➢ Frustrated teenagers ➢ Association with smokers.
Reason Behind The Campaign
A lot many tobacco companies are doing their business in Bangladesh. Among these companies, there is multinational giant like British American Tobacco and local giant like Dhaka Tobacco and the marketing and promotional strategy they run for doing business (selling tobacco) is enormous. On the other hand, our country still lacks sufficient anti smoking campaign and this is why we are much more serious about running this anti smoking campaign for the sake of our future development.
Marketing Objectives
➢ To run a successful anti-smoking campaign. ➢ Later to spread this anti-smoking campaign nation wide. ➢ To bring the street child in the right path and thereby brighten their life. ➢ To utilize the street child as a young work force for the nation.
Budget
Considering all our objectives, segments and time period our estimated budget is 200,000,000 BDT.
Problem identification
➢ To create
Size & Growth
The ongoing habit of smoking among the teenagers in our country has become an alarming phenomenon. According to a survey conducted in 2005, nearly 25% of Bangladeshi teenagers aged 13-18 years are smokers. The survey also stated that the number of teen smokers increased almost 7% since 2000.
Target Market Profile
Our main target market is obviously not only those teenagers of Dhaka city who are smokers, but also the teenagers who might become smokers. In addition, the guardians of these teenagers are also our concern. We can divide our target market in some sub categories under demographic and psychographic characteristics. They are:
Demographics
➢ Males and females aged 13 to 18 years old. ➢ Students ➢ Illiterate teenagers and labours ➢ Floating and street teenagers.
Psychographics
➢ Teenagers who associate smoking with their lifestyle ➢ Teenagers who interpret smoking as a symbol of fashion. ➢ Frustrated teenagers ➢ Association with smokers.
Reason Behind The Campaign
A lot many tobacco companies are doing their business in Bangladesh. Among these companies, there is multinational giant like British American Tobacco and local giant like Dhaka Tobacco and the marketing and promotional strategy they run for doing business (selling tobacco) is enormous. On the other hand, our country still lacks sufficient anti smoking campaign and this is why we are much more serious about running this anti smoking campaign for the sake of our future development.
Marketing Objectives
➢ To run a successful anti-smoking campaign. ➢ Later to spread this anti-smoking campaign nation wide. ➢ To bring the street child in the right path and thereby brighten their life. ➢ To utilize the street child as a young work force for the nation.
Budget
Considering all our objectives, segments and time period our estimated budget is 200,000,000 BDT.
Problem identification
➢ To create