Anti Animal Testing of Body Shop

Only available on StudyMode
  • Download(s) : 25
  • Published : December 1, 2012
Open Document
Text Preview
The Issue: Anti-Animal Testing Campaign
Award: RSPCA Good Business Awards 2009

Background of the Corporation
In 1976, Anita Riddick founded The Body Shop, a natural, environmentally minded cosmetics shop in England. Today, The Body Shop has over 2,400 stores in 61 countries around the world and is headquartered in Little Hampton, West Sussex, and England. In 2006, L’Oreal acquired The Body Shop for an estimated £652.3 million. Anita continued to have a large amount creative control over the company until her death in 2007. Description of the issue

There are millions of animals including rabbits, guinea pigs, mice and rats continue to suffer and die an agonizing death behind the companies who refuses to give up the practice for nothing more than human vanity. The body shop cares about the treatment of animals so we are continuing to take a leadership role in protecting animals and seek alternatives to animal testing.

There are over 300 of The Body Shop stores in United Kingdom have launched pledge to ban animal testing on cosmetics around the world. We have a strict requirement of the human cosmetic standard which was set by the British Union for the Abolition of Vivisection (BUAV) in order to ensure the process of producing is ethical.

Why do we have to against animal testing?
All those animals are made to suffer and die in a variety of routine tests for cosmetics products and their ingredients. For example, repeated dose toxicity and reproductive toxicity. Rabbits or rats are force to eat or inhale cosmetics ingredients or have it rubbed onto their shaved skin every day for 90 days and are then killed. As our slogan of “Beauty with Heart”, we cannot accept this thing happen in the world. We are then in particular to influence all cosmetic industries prohibit in using animal testing for cosmetics or other ingredients that are harmful to animal.

Objectives
1. Informational objectives
The body shop builds a partnership with Cruelty Free International (CFI) and Leaping Bunny program which is the only standard that ensures there is no animal testing secured at any phase of product development. It is in order to create an industry-changing impact and to provide transferability to others in the cosmetic industries. 2. Attitudinal objectives

The body shop builds a relationship with customers by using their powers to influence with suppliers to address and eliminate the animal testing issue.

Implementation
This issue is crucial to all protect animal organizations and customers. The Body Shop has carried out this campaign with CFI and we seek global ban of animals to test cosmetic. International Values and R&D Director of the Body Shop have taken the lead of a long commitment to this cause and Our Technical Compliance Team is responsible for ensuring that no ingredients we use have been tested on animals since the end of December 1990. We do support CFI to achieve a worldwide ban on animal testing. In 1996, we have already collected over 4-million petition signatures and delivered to the European Commission with the success of banning on animal testing for finished cosmetics products in 2004. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. Although European Union has announced the policy on banning animal testing, there is still approximately 80% of the world allows animals to be used in cruel experiments. We still need to continue supporting CFI to achieve this mission.

Communication Plan
Constituencies
Constituent groups include: animal rights organization, animal protection groups, suppliers and their trade organizations; customers, investors, animal scientists and other academic in the animal science arena and media.

We focus on one of the target – customers as the main stakeholder that would direct affect our market on cosmetic industries. The Body Shop audits regularly to ensure absolute...
tracking img