International Marketing and Export Management
Gerald Albaum Edwin Duerr
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Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies around the world Visit us on the World Wide Web at: www.pearsoned.co.uk ---------------------------------This edition published 2008 © Pearson Education Limited 2008 The rights of Gerald Albaum and Edwin Duerr to be identified as the authors of this Work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. ISBN: 978-0-273-71390-6 All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the prior written permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd., Saffron House, 6-10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers.
Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. International marketing and exporting Bases of international marketing The international environment: culture; economic, political and legal forces; and competition Export market selection: definitions and strategies Information for international market(ing) decisions Export market entry strategies Export entry modes Nonexport entry modes Product decisions Pricing decisions Financing and methods of payment Promotion and marketing communication Handling export orders and supply chain management Organization of international marketing activities Pages 5 30 48 66 78 91 104 119 134 150 166 180 196 214
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Albaum and Duerr, International Marketing and Export Management, sixth edition, Instructor’s Manual
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International Marketing and Exporting
Chapter 1 discusses: The importance, opportunities and challenges of international marketing, and factors causing its rapid growth Being effective: the nature and practice of international marketing Export marketing strategy and planning The increasing impact of the Internet, World Wide Web, and e-business; the critical importance of technological advances, increased competition, and innovations; and the growth of nontraditional exports How the book is designed to be of use to students, entrepreneurs, and marketing professionals Cases illustrating how the text material relates to current opportunities and problems.
The growing importance of international marketing
Increasing importance of international markets and exporting due to: (a) greater...