Ansoff Matrix on Apple

Topics: Apple Inc., IPhone, IPod Touch Pages: 4 (1170 words) Published: March 7, 2013
soff MatMarket Penetration:
-The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, “Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” This screen of big brother David Graham supposedly represented IBM, but the production crew says that it is not exactly the case. This could be a really good ad because it's a very catchy commercial, and these people were famous at this time. This would attract people to buy this product because famous people are endorsing it, and it is in people's mentality to think that because the endorser is famous, the product will be really good. It would inspire the people to buy Apple's product since it's message was to symbolize the idea of empowerment, the Mac as a tool for combating conformity, and asserting originality.

-Another advertisement of Apple would create an in-house product bundling between the software and the programs. The long awaited iChat, iPhoto, iMessage, iCal are constantly added with the upgrading of the software of Apple. What they did here is that when a costumer buys the upgrade of the product in iTunes, they would not only have a more updated software, but they would have more useful application. Lately that would be Notes, iCloud, FaceTime, and iMessage, which are all useful applications.

Product Development:
-A good example to this could be the recent addition to the devices of Apple to the world. For the same captured market, which is the technology market, Apple introduced the iPad, which is similar to the iTouch, but has better resolution, and is bigger. This therefore will be clearer in watching movies, browsing the internet, looking at pictures, and much more. These two is the big...
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