Ansoff (1957) designed a framework called Ansoff Matrix. This strategy helps identifying corporate growth opportunities, also analysing companies based on market, product with possible growth opportunities which can be established by merging current and new products.

Ansoff identifies four generic growth strategies, these are:

1. Market Penetration – tool used to increase organisations share in the market with its current product line.

2. Market development – seeking new markets for already existing products.

3. Product development – introduce new products to an existing market.

4. Diversification – developing new products which are offered to new markets.

Ansoff Matrix framework (Tesco case study)

3.1. Market Penetration

This involves persuading existing users to purchase from Tesco instead of its competitors e.g. persuading competitor’s customers to shop for grocery at Tesco.

Johnson et. al (2011) reasons that organisations seeking to penetrate the market will face two restraints which are competitors retaliation and legal constraints. Tesco has resources enabling them to utilise it in various marketing techniques to penetrate emerging market. This includes various marketing and promotional campaigns as well as heavy advertisements.

3.2. Market development

Although, market development is beneficial to businesses by helping to maximise its shareholders wealth (MSW) but it is also a limitation. In 2007 Tesco decided to enter the United States market. In five years Tesco has managed to open 185 stores in America.

However, in December 2012 Tesco’s executives decided to shut down all operations in America. Due to huge losses recorded in America which is having an impact on its overall operation revenues, especially in the UK. Tesco also has failed to recognise competitors’ such as Wal-Mart and Kroger dominance in the American market

...In mathematics, a matrix (plural matrices) is a rectangular array of numbers, symbols, or expressions, arranged in rows and columns.[1][2] The individual items in a matrix are called its elements or entries. An example of a matrix with 2 rows and 3 columns is
Matrices of the same size can be added or subtracted element by element. But the rule for matrix multiplication is that two matrices can be multiplied only when the number of columns in the first equals the number of rows in the second. A major application of matrices is to represent linear transformations, that is, generalizations of linear functions such as f(x) = 4x. For example, the rotation of vectors in three dimensional space is a linear transformation. If R is a rotation matrix and v is a column vector (a matrix with only one column) describing the position of a point in space, the product Rv is a column vector describing the position of that point after a rotation. The product of two matrices is a matrix that represents the composition of two linear transformations. Another application of matrices is in the solution of a system of linear equations. If the matrix is square, it is possible to deduce some of its properties by computing its determinant. For example, a square matrix has an inverse if and only if its determinant is not zero. Eigenvalues and eigenvectors provide insight...

...
After obtaining knowledge from the Matrix, Plato's Allegory of the Cave or The Republic and the first Mediation from Descartes, I see that there are a few likenesses and contrasts. I would need to say that The Matrix and Plato's hole purposeful tale were more comparable because the individuals included in both stories, they existed in this present reality where they were being cheated about what the fact of the matter was. In the Matrix, once Neo saw this present reality and that all that he thought was true was really a hallucination, is very much alike to the shadows on the dividers of the surrender that the prisoners saw in Plato's Allegory of the hole. In both stories, both characters could encounter reality as well as the phony world and was given opportunity to see reality and were confounded. Nonetheless, the detainee in Plato's story in the wake of picking up this new information let others in servitude know of his recently discovered learning however felt that the first truth was less demanding to with the exception to. Then again Neo in The Matrix chose he needed to realize what the right truth was. Both characters were intrigued by figure out reality however they recognized reality in an unexpected way. Plato thought it was fundamental for the affixed man in the Allegory of the Cave required to escape from the hole to look for reality. Socrates portrays a gathering of individuals who have lived...

...Postmodernism in The Matrix
Postmodern writing evolved around WWII in response to Modernism that dominated the 19th c. The two writing styles share many characteristics, but the defeated modernist wallows in his realizations whereas the postmodernist offers a light or hope in conclusion. There is still a sense of foreboding for the postmodernist concerning science and technology. However, they are able to forge past their distrust, accept it as a logical progression, and begin to embrace some elements of advancement. Postmodernists have also lost faith in transcendence and spirituality, but to counter this loss they search and find hope in mystical forces or worldly treasures. Objective reality doesn’t exist for them either, but this is offset by acceptance. Postmodern thinkers are resigned to the fact that not all people will see things the same way. Postmodernists feeling of deception posed by our cultural belief system is coupled with a commitment to understanding the lie, its origin, and believing this effort will lead us closer to the truth. There is also a strong commitment and faith in eventual political change within postmodern thought. Evidence of these postmodern characteristics is overwhelming in the contemporary science fiction film trilogy The Matrix.
Uncovering an example of loss of faith in cultural belief system is evident within the first hour of the series. The lead character Neo feels that something isn’t quite...

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Plato, Descartes, and The Matrix
Anthony Albizu
Phil 201
Liberty University
Coming to the realization that your entire life is all an illusion would be frightening, painful, and hard to believe. This is the main concept of the movie, The Matrix. The main character, Neo, is told that the world he has been living in is nothing more than a simulation controlled by a computer program. After being told this information, Neo, being apprehensive at first, has to then decide what he will do; accept it and help expose it or dismiss it and go on living an illusion. One can’t help but notice the similarities between the story of The Matrix and the classic writings of ancient philosophers Rene Descartes and Plato.
Plato’s writing “The Allegory of the Cave” has undeniable similarities to the ideas of The Matrix. The prisoners of the cave in Plato’s writing live in seclusion their whole lives and are not permitted to see anything other than the shadows on the cave wall. The shadows on the wall are what the prisoners perceive as their reality. Likewise, in The Matrix the world is being controlled by a computer program and the world they perceive as real is whatever the computer gives them. Therefore, the people living in The Matrix are prisoners of their version of the “cave”. Another comparison between “Allegory of the Cave” and The Matrix is the idea of what...

.../*
Arduino 56x8 scrolling LED Matrix
Scrolls any message on up to seven (or more?) 8x8 LED matrices.
Adjust the bitmap array below to however many matrices you want to use.
You can start with as few as two.
The circuit:
* 1 8-bit shift register (SN74HC595) to drive the rows of all displays.
* N power 8-bit shift registers (TPIC6C595) to drive the columns (1 chip per display)
* N 8x8 LED matrix display (rows=Anodes, cold=cathodes)
* N * 8 470ohm resistors, one for each column of each display
* 1 10K resistor
* A big breadboard, or several small ones
* Lots and lots of wires. AT LEAST 16 wires for each display.
* If you plan on driving more than 8 displays, you should add 8 transistors to drive the rows because
potentially you would be lighting up the whole row at one time (56 LEDs at once in my case, 8*n in your case)
Wiring tips:
* Key to success is to put the chips on the left and/or right of the matrix rather than above or below.
This would allow you to run wires above and below the matrix without covering any of them.
* I used several power bus breadboard strips above and below the matrix so all row wires never has to cross the matrix.
* Wire up each matrix one at a time, turning on the Ardunio to verify your work before proceeding to the next matrix.
Correcting your work after you have 32 wires over it is very difficult.
*...

...Introduction to the Ansoffmatrix
The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy.
Ansoff’s product/ market matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets.
The traditional four box grid or matrixAnsoff model
AlternativeAnsoff style matrix
A revised version of the Ansoffmatrix featuring a 3×3 or nine box grid or matrix.
History – The Product / Market Matrix
Igor Ansoff created the Product / Market diagram in 1957 as a method to classify options for business expansion. The simplisity of this model is that the four strategic options defined can be generically applied to any industry.
This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ‘Strategies for Diversification’. It was consequently published in Ansoff’s book on “Corporate Strategy” in 1965.
About the AnsoffMatrix
It is used by marketers who have objectives for growth. Igor Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection.
■Market Penetration
■Market Development
■Product Development
■Business...

...a profitable global company selling products such as footwear, apparel, and accessories.
Performing a careful analysis ensures Reebok’s continued growth and profitability in an environment with strong competitive forces, weak economies, and nine years of flat growth. The analysis summary appears below with the conclusion.
EFE: External Factor Evaluation Matrix
The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs), and the young Generation-Y (GY), who desire fashionable sportswear and are Internet savvy. Two significant threats to the industry are the disruption in product supply from foreign manufacturers such as Indonesia where there is political unrest and not keeping pace with rapid changes in consumer preferences.
CPM: Competitive Profile Matrix
Nike is a stronger competitor overall. Reebok is weaker in R&D, product breadth, and production location. The critical success factors of R&D for product innovation, and marketing research to keep pace with consumer preferences, need Reebok’s attention.
IFE: Internal Factor Evaluation Matrix
Reebok receives great value from their brand image. Their contracts with the NBA/NFL increase brand visibility, promote sales, and provide licensing revenues. In the short term, there is risk from Reebok’s global restructuring activities which could negatively affect their internal operations and financial...

...above, we see that: 5000(0.3) + 10, 000(0.8) = The number of people who don’t ride the bus next year. = b2 This system of equations is equivalent to the matrix equation: M x = b where 0.7 0.2 0.3 0.8 5000 10, 000 b1 b2
M= 5500
,x =
and b =
. For computing the result after 2 years, we just use the same matrix M , however we use b 9500 in place of x. Thus the distribution after 2 years is M b = M 2 x. In fact, after n years, the distribution is given by M n x. The forgoing example is an example of a Markov process. Now for some formal deﬁnitions: Deﬁnition 1. A stochastic process is a sequence of events in which the outcome at any stage depends on some probability. Deﬁnition 2. A Markov process is a stochastic process with the following properties: (a.) The number of possible outcomes or states is ﬁnite. (b.) The outcome at any stage depends only on the outcome of the previous stage. (c.) The probabilities are constant over time. If x0 is a vector which represents the initial state of a system, then there is a matrix M such that the state of the system after one iteration is given by the vector M x0 . Thus we get a chain of state vectors: x0 , M x0 , M 2 x0 , . . . where the state of the system after n iterations is given by M n x0 . Such a chain is called a Markov chain and the matrix M is called a transition matrix. The state vectors can be of one of two types: an absolute vector or a...