Less than a week after his loss to Marquez, I posted on Digital Journal an article about his soaring popularity and why fans looked at him as a winner rather that a sore loser.
Here are some observations lifted from the article. To view full article, click here.
Right after his devastating loss to Marquez last Saturday, many of Pacquiao's critics say, giant advertisers like Nike and HP might pull out their ads as a consequence of his loss to Marquez.
These thoughts were even shared by some of Pacquiao's loyal and passionate fans in the Philippines and across the globe.
But judging from the recent turn of events where Pacquiao was even portrayed by many of the local as well as international media as a "winner" despite of his stunning loss, not one of Pacquiao's endorsement clients talked of pulling out their ads or dropping him as an endorser of their products.
This could be due to the fact that Pacquiao took his loss with dignity by admitting he indeed lost as he refrained from putting the blame on someone else.
Pacquiao's persona, as depicted in his spontaneous statements and behavior right after his loss to Marquez, speaks of the outstanding qualities of a good role model, especially for young people who are into sports and related fields.
It must be these attributes that goaded the advertisers who are using Pacquiao for their product endorsements to continue with their cordial relationship with the Filipino boxing star.