Annual Report F&N

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RM42million3-in-1monoblockproductionlineatShahAlamplant

Leveragingoninnovationandtechnology, operationshavealsobeenenhancedwith theimplementationofvariousinitiatives, includingthelaunchofanewRM42million 3-in-1monoblockproductionline,thefirstof itskindintheAsiaPacificregion,attheShah Alammanufacturingfacility.Thestateofthe artlineisexpectedtoboostthedivision’sPET outputby30percent,makingitoneofthe fastestproductionlinesintheregion.100PLUS waslaunchedinThailandduringtheyearunder review.Thedivisionalsobegunexportingto Bruneiandiscurrentlyexploringandpreparing forexpansionintootherpartsoftheworld.

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Toenhanceandstrengthenmarketshare,variousmarketingeventswereinitiatedforthekeybrandsin thedivision’sproductportfolio. Asamajorplayerintheisotonicdrinkssegment,thebrandreceivedatremendousboostwiththe 100PLUS New Thematic Launch in July 2011.Thispositions100PLUSasenergetic,youthfuland moreapproachabletothemasses.Thekeymessage“100PLUSrehydrates,refreshesandre-energises youtokeepyoumoving”wascommunicatedvia20-and30-secondtelevisioncommercialsaswellas billboardadvertising. 100PLUSbecamethefirstFMCGbrandtofeaturetheMalaysiaHarimauMudafootballteaminits RamadantelevisioncommercialwhichwasairedduringthemonthofAugust2011.Thecommercial encouragedMuslimconsumerstorehydrateandre-energisethemselveswith100PLUSduringthe fastingmonth.

100PLUS

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Business Review

Soft Drinks

100PLUSalsomadeitspresencefeltduringthePiala MalaysiaFinals2011,thecountry’smostprestigious footballtournament,bysendingahundredofthe Group’semployeestowitnesstheirfavouriteteamin action.Dressedinstriking100PLUSattire,theystood outinthe80,000-strongcrowdatBukitJalilStadium, creatingamediabuzz. AsakeysponsoroftheKLMarathonwhichtook placeinJune2011,100PLUScarriedoutfreeproduct samplingaswellasgaveawaypersonalisedpicture cans,drawingoverwhelmingresponsefrom20,000 participants. Othersignificanteventsduringtheyearunder reviewincludedthelaunchofthe100PLUS Mind Warp Campaign, whichwasheldfromNovember 2010toJanuary2011toencouragestudentsto REFRESHtheirminds,RE-ENERGIzEtheirmemory andREHYDRATEwithacanof100PLUS.The campaigninvolvedanonlinespeedtestmemory gamingcontest,whichwassupportedbyon-ground activation. The100PLUS Infinity Challenge Contest,an augmentedrealityonlinegamingexperience launchedinSeptember2011,enabledconsumersto utilisewebcamsandtheQRcodeon100PLUS500ml bottlestowinattractiveprizes. Winnersofthe100PLUSMalaysianJuniorOpenGolf

100PLUS-FAMNationalFootballAwards

TheF&N SEASONS Nourishing You Malaysia National Consumer Contestwasafullyintegrated marketingcampaignthatdroveconsumptionandparticipationbeyondindustrystandards.Held betweenMarchand April2011,itincreased brandawarenessandwas aneffectivevehiclefor promotingF&NSEASONS asahealthybrand. Soyasamplingactivities encouragedtrialofthe productandincreased awarenessonthecontest. InMayandJune2011, F&NSEASONSlaunched fournewteavariantsin

SEASONS

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convenient500mlPETbottles.Around10,000chilledbottlesofSEASONSteaweregivenawaywithin threehoursatthenorthboundJalanDutaTollandsouthboundSungaiBesiTollduringtheschool holidaysinMalaysia.Samplingactivitieswerealsocarriedoutinvariousshoppingmallsandat outdoorlocationsthroughoutthenation,especiallyinhightrafficareaslikecollegesandoffices. TheF&N SEASONS Soya Tea Time NourishmentcampaignwhichwasheldinJuneandJuly20011 sawloyalconsumersrewardedwithasix-piecepackofJulie’sOatBiscuitwithevery...
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