Annual Report 2009 of Cci

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Our Vision
To be one of the most respected companies in India; recognised for challenging conventions and delivering on our promises.

Our Values
Strength
Building strong and lasting relationships. Conducting everyday operations internally in true team spirit. Acting responsibly with integrity and demonstrating strength of character. We have learnt to take our core values seriously. Living our values means displaying them in everything we do. Creating assurance in the brand ACC by consistently delivering on our promises through services and behaviour towards all stakeholders. Giving our people pride, helping them see the bigger picture and understanding their impact on the Company’s success. Being accountable. By utilising financial resources in the most efficient way we can. Being customer oriented which means winning in the market place through customer insight. Demonstrating respect for the environment and for society and by displaying responsibility and interdependence with the community we live in.

Performance
Delivering on our promises to each other and to our stakeholders. Always ensuring excellence. Working together and striving to delight customers with best solutions.

Passion
Caring, being dedicated, committed and passionate about everything we do, demonstrating excellence in everything we do.

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STRENGTH

A solid partner Integrity and strength of character of our people A strong organization backed with global leadership and competence

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The People’s Brand

The brand ACC enjoys a high level of equity in the Indian market. ACC’s brand equity was found to be the strongest among its key competitors as shown in a research study undertaken by The Nielsen Company (India) during 2007 and 2008. A humbling revelation of this study is that this brand enjoys among the highest level of equity in the global cement market. ACC is a brand with meaning not just to customers but to other stakeholders such as shareholders, employees and vendors. The name invokes an assurance of quality and trust. The Company now plans to further enhance this equity and strengthen its sales and marketing potential by building an effective sales organization, motivating channel partners and revitalising customer services.

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Products - Assuring Q uality & Trust
ACC’s brand name is synonymous with cement and concrete. The trademark ACC on 50 kilogram bags of Ordinary Portland Cements (43 and 53 grade), Blended cements (Fly ash and slag based) and some special purpose cements offers customers an assurance of dependable and consistent quality.

ACC promotes the use of Blended cements which are environment-friendly and acknowledged for their superior and unmatched durability as compared to ordinary cements. Mega construction projects obtain cement from ACC delivered in bulk tankers – a welcome change from the conventional cement bag. ACC was first to introduce Ready Mixed Concrete in India on a commercial basis. Thanks to this achievement, a transit concrete mixer is now a familiar sight in India’s major cities. As India’s economic development accelerates, ACC cement and concrete stand ready to enable the construction industry to achieve speedy completion of large commercial and infrastructure projects.

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The Ultimate Resource
“The true index to a Company's greatness is not only its turnover, not only its quantum of profits, but its human resource - The Ultimate Resource… backed by a loyal and dedicated workforce - your Company has proved itself an expert in the management of change. Its success will be judged not merely by the market value of its shares, but by the pride...
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