Annual Report

Topics: Brand, Brand management, Malaysia Pages: 208 (49456 words) Published: March 30, 2013
A N N U A L R E PO RT 2 01 1

2011 was the year in which Carlsberg Malaysia moved boldly forward. With the successful execution of the new global positioning and bold new packaging, we reinforced the leading position of our flagship brand, Carlsberg Green Label, and strengthened our extensive premium beer range to emerge as a stronger multi-brand portfolio company. Through enhancing operational efficiencies and advancing people empowerment efforts, we made great strides forward on the operational front and delivered profitable, sustainable growth.

moving boldly...


We strive to become the preferred partner of our customers and the preferred choice of our consumers by offering a dynamic portfolio of beverage brands

Annual Report 2011


What’s Inside
2 3 4 12 18 20 22 24 52 58 61 68
Carlsberg Malaysia Group of Companies 2011 Achievements Chairman’s Address Review of Operations by Managing Director Review of Carlsberg Singapore’s Operations Management Team Management Team Profile Brand Portfolio Financial Summary Directors’ Profile Statement of Corporate Governance Statement of Internal Control and Corporate Risk Management

71 Audit Committee Report 76 Responsibility Statement 77 136 137 138 140 141 142 Financial Statements

by the Board of Directors

Carlsberg Malaysia’s Sales Offices Particulars of Group Properties Analysis of Shareholdings Material Contracts List of Recurrent Related Party Transactions Notice of 42nd Annual General Meeting Form of Proxy

151 Corporate Information


Carlsberg Brewery Malaysia Berhad (9210-K)

Carlsberg Malaysia Group*

Manufacturing of beer, stout and other malt related beverages:

Sales and distribution of beer, stout, wines, spirits and other beverage products are done via the following subsidiaries:

Carlsberg Singapore Pte Ltd Shareholding: 100%
KEY BRANDS: Carlsberg Green Label,

KEY BRANDS MANUFACTURED (INCLUDING LICENSED PRODUCTS): Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Danish Royal Stout, SKOL, SKOL Super, Connor’s Stout, Asahi Super Dry, Jolly Shandy, Nutrimalt.


Carlsberg Marketing Sdn Bhd Shareholding: 100%
KEY BRANDS: Carlsberg Green Label,

Carlsberg Gold, Danish Royal Stout, Kronenbourg 1664, Kronenbourg Blanc, SKOL, Corona Extra. Presence in Sri Lanka market via the following associated company:

Carlsberg Gold, Carlsberg Special Brew, Danish Royal Stout, SKOL, SKOL Super, Connor’s Stout, Kronenbourg 1664, Kronenbourg Blanc, Corona Extra, Asahi Super Dry, Jolly Shandy, Nutrimalt.

Sri Lanka
Lion Brewery (Ceylon) PLC Shareholding: 24.6%

Luen Heng F & B Sdn Bhd Shareholding: 70%
KEY BRANDS: Hoegaarden, Stella

Artois, Budweiser, Foster’s, Erdinger, Leffe, Beck’s, Savanna, and numerous other wine and spirit brands.

Label, Lion Lager, Lion Stout, Carlsberg Special Brew, Lion Strong Beer.


“Carlsberg Malaysia” or “The Group”

Annual Report 2011


2011 Achievements

First ever Carlsberg Group Cash Race Prize for Asia
For the very first time for an Asian market, Carlsberg Malaysia won the Carlsberg Group’s Cash Race Prize. The prize was a result of the significant improvements delivered by Carlsberg Malaysia following a renewed focus on capital management in the Asian region.

Carlsberg Group Award for Community Engagement
Carlsberg Malaysia was named winner of the Carlsberg Group’s ‘We are Engaged with Society’ Award at the CEO Conference in Kiev, Ukraine in June 2011. Carlsberg Malaysia won this award for impacting hundreds of schools, institutions and communities through its education fundraising platforms.

Asia Responsible Entrepreneurship Awards (AREA) 2011
Counted among the top three exemplary companies in Asia, Carlsberg Malaysia received the Asia Responsible Entrepreneurship Awards (AREA) 2011 in the category of Social...
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