Announcement for Carter’s Website

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  • Topic: Irritation, Clothing, Rash
  • Pages : 3 (749 words )
  • Download(s) : 135
  • Published : March 21, 2012
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Case 21. A rash of rashes: Alerting customers to potential skin irritation. Sewn-in clothing tags carry essential information about size and garment care, but no matter where they are located inside a garment, they seem to have a knack for poking and scratching. Pestered consumers consequently welcomed the switch by many clothing makers to tagless labels, in which information is printed directly on the fabric, and no physical tag is sewn into the garment. Carter’s, one of the leading manufacturers and retailers of children’s clothing, is one of those companies. Unfortunately, a small number of parents have contacted Carter’s to complain that their children have developed rashes where their skin came in con- tact with a tagless label.

This is an outline of the three-step writing process to apply to cases. Answer all questions directly on this form. Then add a page break, and write your message in response to the case on the following page. For the three-step process questions, you may use short phrases and sentences for your answers.

Part I
to answer the qwestions

I. Plan
Analyze the Situation
What is your general purpose?
What is your specific purpose?
Exactly what do you want your audience to think, feel or believe after receiving your message? Who is your primary audience?
What is their background?
How are its members different from one another?
How are its members similar to one another?
What are their reactions likely to be to your message? Gather Information
What information do your readers need to receive? What facts must you gather in order to create an effective message? Select the Right Medium
What medium were you told to use in the explanation of the task at the end of your case? If you used a different medium, why did you? Organize the...
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