This article argues that a person’s social and personnel power has effects on whether or not they take part in the act of stereotyping. Power either increases or decreases stereotyping but there is no link between the two. Because personal power means not being dependent on others, the article states that the more personal power a person has the more likely they are to stereotype. The article tells of two studies that were performed to test their ideas. The first study tested how social and personal power effects on stereotyping and behavior.
I saw this article as helpful and very informative. The result of the first experiment explains that personal power increases stereotyping but social power decreases stereotyping. This makes sense because in order to have personal power, you must have a very good understanding of yourself and others around you don’t have much influence. With social power, you must have a good understanding of those around you which diminishes stereotyping, because one doesn’t have to make judgments if you are already aware of your social surroundings.
Häfner, Michael, and Diederik A. Stapel. "Familiarity Can Increase (And Decrease) Stereotyping: Heuristic Processing Or Enhanced Knowledge Usability? " Social Cognition 27.4 (2009): 615-622. Academic Search Complete. Web. 30 Oct. 2012.
This study tries to prove the idea that familiar experiences increase stereotyping rather than past research that explains the opposite, familiar experiences decrease stereotyping. Their logic says that familiarity is a cue that regulates information processing such that it works more wonderingly. Therefore, people process information more shallowly and...