Anime House: Company Description

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Table of Contents
General Company Descriptionpg 2
Products and Related Servicepg 2
The Target MarketPg 2
The CompetitionPg 3
Operations Plan pg 3
Management and OrganizationPg 4
Human ResourcesPg 4
Market PlanPg 5
Financial Pg 7

General Company Description
The business, named Anime House, a signal unit, medium-size retail store, serving a product deals with anime. The stores will be located at 9787 McCombs Street in El Paso, Texas. Business Mission:

We will be number one source for anime that will provide good quality product and customer service. If we do not have the product we find to the best of our ability. Status of the Business:
The company is a sole proprietorship in October 22, 2010 and it is a start-up Business. Products and Related Service
Anime House will be offering a selection of anime from DVDs, comic book (manga), models, costumes, and other accessories. There will be two ways to purchase these products, though the store and online service. Production

The shipment of these products will be delivery week once to the store. For special order they can be mail to them or come in a pick-up the product. Service
There will be two ways a customer receives the product. They can come to the store to purchase the product. A website to order the products that will be sent to their homes or pick-up at the store. The Target Market

Our ideal market is the age of 14 and 29, who enjoy watching anime DVDs, reading manga, and any other accessories. Customer is typically single and male. They have wide range of disposable income. Some teenagers living at home, other college students or have joined the workforce in the last five years. Markets Location

The Paso Village is a strip center with a 7/11 as the anchor tenant. In the middle of the committee where teenager and age adults can walk within a one or two miles and drive any to a location they have adequate parking for the customers. They even a few schools in the area where teenager have in their walking distance from school The Competition

There is only one store that specializes in anime products in the El Paso, Texas area, Nice Cube. There are a few big name companies, Best Buy, FYE, and Barns & Noble, in some area of the anime products but they have limited selection of it. Competition Strategy

There are some major ways in which we create an advantage over our competitors: Start with high school with word of mouth; pass out flyers to people and placing them on car in well populated areas. Even advertising on popular webs like Funimation, Bandai Entertainment, and any other site that is promotion anime. Second the staff will be well knowledge on well own anime, upcoming anime, and the different styles of anime. Operation

Facilities and Offices
The store at 9787 McComb Street is a 1500 square foot space. It would need to outfits with new shelves, counters, and new equipment will be purchased and installed by the general contractors. Offices of the business are presently at Scott Hayes’s house but will move to the store after opening. Hour of Operation

The store will be open for 7 days a week. Service will begin at 9:00 AM and end at 8:00 PM. The store will be closed Christmas, Thanksgiving, and the Fourth of July. Employee Training and Education

Employee will be trained not only in their specific operational duties but in the philosophy and applications of our concept. They will receive information on products to help customer to find what they are looking for. Systems and Controls

A big emphasis is being placed on extensive research into the products that is sold there at the store. Inventory control will be handled by computer system and checked daily by management.

Management and Organization
Owner is Scott Hayes. He should well reverse in all fields in the business Manager
Need to have computer skill, management skill, comuacasion...
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