Animation Scope, Significance in India

Topics: Ramayana, Rama, Hinduism Pages: 6 (1579 words) Published: April 23, 2011

Adaptation of Hindu Epic as animation movies and Interpretative analysis of Ramayana and Hanuman.


Emergence of animation, scope and its significance.

Much of Asia's animation production since the 1960s has been tied to foreign interests attracted by stable and inexpensive labor supplies. For nearly forty years, western studios have established and maintained production facilities, first in Japan, then in South Korea and Taiwan, and now also in the Philippines, Malaysia, Singapore, Vietnam, Thailand, India, Indonesia, and China. The economics of the industry made it feasible for Asia to feed the cartoon world, to the extent that today, about 90% of all American television animation is produced in Asia.

The usual procedure is for pre-production (preparing the script, storyboard, and exposure sheets) to be done in the United States or other headquarter countries, after which, the package is sent to Asia for production (drawing cells, colorings by hand, inking, painting, and camera work). The work is sent back to the U.S. or other headquarter country for post-production (film editing, colour timing, and sound). Offshore animation has led to the creating and nurturing of a local industry, as an infrastructure is built up, equipment is put into place, and skills are transferred.

An emerging trend in the Asian animation industry is the increasing focus towards production of local animation content for television as well as production of animated movies. An increasing number of Asian animation studios are giving importance to owning and protecting animation content by investing in intellectual property protection mechanisms.

India is emerging as an outsourcing hub for animation and visual effects with large number of international media companies entering into joint ventures with animation studios in India. Animation market in India is estimated to be worth USD 460 millions in 2008 and is expected to reach USD 1,192 millions by 2012. Animation sector comprises of education, multimedia or web design, entertainment and custom content development.

Indian animation industry including market size, growth and key segments. Analysis of drivers reveals that growing demand for animated content in the domestic market, cost arbitrage opportunity in India, improving animation education and increasing character licensing business have helped growth of this sector in India. The key challenges identified include high set-up and production cost, talent shortage and lack of protection of intellectual property. The future trends identified include increasing animation application in other sectors, domestic animation movies earning revenues through international releases and increase in investments and realizations for animated movies in India.

Animation rumble up the world and it is becoming essence of the time. The boom in the arena of animation has affected all the segments in the genre i.e. entertainment, game, advertising, film industry, websites etc.

The art of animation, a creative field dominated by the West, now has India running as one of the most serious contenders. Cartoons are illustrations of a single diagram with varied meanings, while an animation is a rapid display of 2-D or 3-D images to create an illusion of motion.

Animation in India has came a long way with Indian animations catering to the needs of several private and public sectors and indigenously produced animated films constituting the bulk.

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Various T.V programs, advertisements or commercials and computer games are demanding a huge quantity of manpower from the Indian market. Animation is also being used in titling films, creating special effects or in web entertainment programs.

Whether it is TV soap, news media or film industry, animation is becoming very popular because practically every TV channel wants to present its stories...
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