Ethos, Pathos, and Logos are three different persuasive strategies, Ethos is an appeal based on the characters of the speaker; Pathos is an appeal based to emotion; and lastly Logos is an appeal based on logic or reason. Animal Farm by George Orwell is about a pig named napoleon who takes over the other animals on the farm after the animals rebel to be free. Another pig named Squealer, is Napoleon’s right hand man, and tries to prove to Napoleon that he can persuade the other animals into believing that Napoleon is the best of all animals. The character Squealer is the one who uses ethos, pathos, and logos to persuade the other animals into believing him.
One persuasive strategy used by Squealer is ethos. For example, the animals were hesitant about trading with humans because they are afraid the humans might try to take over again, “He assured them that the resolution against engaging in trade…never been passed…” (48). Squealer talked/ spoke for Napoleon and shows that Squealer is easier to listen to. He is one of the pigs that don’t mind listening to the animals’ problems and tries to reason with them which makes him more understanding. In addition, after the pigs slept in beds, everyone believed that they broke one of the commandments, but Squealer reassured them they didn’t, “We have removed the sheets from the farmhouse beds, and sleep between blankets” (48). This pig has found “loopholes” in the seven commandments, and uses them to his advantage to persuade the animals into thinking its okay. He does everything and anything for Napoleon and speaks for the pigs and not himself. As a result, Squealer is the speaker of the pigs and proves him to make everyone think Napoleon came up with all of it.
Another technique that was used by Squealer is Pathos. For example, when the animals at the farm are slacking and losing confidence, Squealer tells them that it being any slower bad things would come, “One false step and our...
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