Andvantages and Disadvantages

Topics: Advertising, Communication, Marketing Pages: 5 (1449 words) Published: December 30, 2012
Advertisement? Advantages and disadvantages. . .
There is several definition of advertisement but we can simply define it in following Words Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas. Objectives of advertisement.

Advertisers want to generate increased consumption of their commercial products and services. Advertising messages are media content paid for by sponsors. Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs. An advertisement is a paid announcement. For example, a persuasive message selling a product. Advertisements are placed in traditional media such as newspapers, magazines, television, radio and outdoor signs, and in new media such as websites, text messages and social media. Placing is the buying of specific space in print and online or time on the air. Placement is where the ad is positioned in a medium. Branding involves the frequent repetition of a product's name or image in an attempt to have the desirable qualities of that product stick in the minds of consumers. An Infomercial is a long television commercial of five minutes to an hour in length designed to create an immediate impulse purchase. Some history

Ancient times. Egyptians wrote sales messages on papyrus wall posters. Political campaign ads were on the walls of Pompeii. Rudimentary commercial advertising existed in Greece, Rome, Arabia, Asia, Africa and South America 21st century. Advertising continues in all mass media including newspapers, magazines, radio, television, billboards, classified advertising in print and online, in-store advertising and websites.

How important is advertising?
The amount of advertising placements and the profitability of media in the United States rise and fall with the popularity of different media and the condition of the economy. Today, advertising flourishes in new media and social media while it dwindles in traditional media. The share of advertising spending relative to the U.S. gross domestic product (GDP) has changed little across large changes in media. For example, in the U.S. in 1925, the main advertising media were newspapers, magazines, signs on streetcars and outdoor posters. Advertising spending as a share of GDP was about 2.9 percent. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending was about 2.4 percent of GDP. In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide. Advantages and disadvantages.

Range of coverage. Speed and scale with which the message is spread refers to one of the most significant advantages of the sustainability advertising. Advertising is capable of reaching a large or dispersed market repeatedly with persuasive and informative messages and is considered to be one of the most powerful sources of symbolic meaning in modern society. Sustainability advertising campaigns motivate pro-environmental attitudes. Being one of the tools of sustainability communication strategy, advertising campaigns focus on the intrinsic motivations of the consumers, their attitudes and beliefs as one of the determinants of the sustainability friendly consumption behavior. Sustainability advertising represents the primary communication tool to which major part of con-sumer group is exposed on the market. It serves as a source of initial information for the consumers, concerning the social and environmental status of product and company. On the basis of the primary impression the consumer than takes the decision whether the product and the company behind deserve further evaluation as a potential purchase choice. Therefore sustainability advertising “helps to inform consumers and...
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