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Android vs Iphone: The Research On Customers Choice For Smartphones

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Android vs Iphone: The Research On Customers Choice For Smartphones
| What are customers looking for in a smartphone (Android vs iPhone)? | Marketing ResearchArab Academy for Science and TechnologyDr.TarekAsaadJanuary 2013 |

By: Nermeen Elhelw31/01/2013 |

A "smart" phone was one that let you manage a calendar and e-mails.Ask anyone carrying an iPhone or Android phone these days what makes their phones brainy and they'll quickly tell you, "It's the apps”.

iPhone(iOS) iOS (previously iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch, it has been extended to support other Apple devices such as the iPad and Apple TV. Unlike Microsoft's Windows Phone (Windows CE) and Google's Android, Apple does not license iOS for installation on non-Apple hardware. iOS is derived from OS X, with which it shares the Darwin foundation. iOS is Apple's mobile version of the OS X operating system used on Apple computers.
In April 2003, Jobs expressed his belief that tablet PCs and traditional PDAs were not good choices as high-demand markets for Apple to enter, despite many requests made to him that Apple create another PDA. He did believe that cell phones were going to become important devices for portable information access, and that what cell phones needed to have was excellent synchronization software.
At the time, instead of focusing on a follow-up to their Newton PDA, Jobs had Apple put its energies into the iPod, and the iTunes software (which can be used to synchronize content with iPod devices). On September 7, 2005, Apple and Motorola released the ROKR E1, the first mobile phone to use iTunes. Jobs was unhappy with the ROKR, feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to make. In September 2006, Apple discontinued support for the ROKR and released a version of iTunes that included references to an as-yet unknown mobile phone that could display pictures and

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