Analyzing a Visual Text Essay - Wendy's

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Wendy’s

In the competitive fast-food business, Wendy’s is known for the quality of their food and low priced value menu. Their full page ad published this month in Sport’s Illustrated supports this view. The use of color, food items, bold lettering, slogans, and a beautiful woman helps the ad grab a viewer’s attention. The creator of this advertisement intended to convey to viewers that Wendy’s gives the customer a great quality food at an affordable price. The viewers’ eye is initially drawn to the center portion of the ad where a bacon cheese burger is displayed in perfection. The burger shown is much larger than its actual size. A juicy beef patty is stacked high with bacon, cheese, lettuce, tomato, and a fresh bun with a touch of mayonnaise. This image could lead a person into craving the mouthwatering burger. Ingredients on the burger have bright colors and are prominently used in the enlarged picture. All of these visual effects make the burger appear more valuable to the viewer of the ad. Plus, showing lots of color in the food can portray to the viewer that Wendy’s uses fresh quality ingredients in the products they served. It’s hard to miss the bold lettering that present Wendy’s slogans to the viewers of the advertisement. Three slogans are used to make Wendy’s sound more appealing to a potential customer. Across the top of the page, the viewer’s eyes read the first slogan “It’s only a deal if you love what you eat.” The big bold white letters stand out against the green background at the top of the page. This sends a message to the viewer that the customer must love the food they purchased or it’s not a good deal no matter what the food cost. Beneath the slogan across the top there are a few short sentences in smaller white lettering that explains to the viewer why you will love what you eat at Wendy’s. The combination of the slogan and the few short sentences emphasizes Wendy’s value menu is not only low-priced but also high quality like other...
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