Analyzing TV Commercials
Unit: Persuasive Writing and Media Lesson Topic: Analyzing TV Commercials Length of Lesson: 90 minute Language Arts block. Background to Lesson: This lesson introduces the second half of a unit on persuasion in writing and advertising. During the first part of the unit, students analyzed persuasive essays to identify the different techniques writers use to persuade their audiences (expert opinions, data, moral arguments, etc). They also wrote two persuasive essays; the first one as a class, and the second one individually. During the second part of the unit, they will analyze visual and aural techniques that the creators of TV commercials utilize to persuade their target audience(s) to buy a particular product. As their culminating activity for the unit, students will work in teams to create a TV commercial using several of the visual and aural techniques they learned. English proficiency levels: Mixed class of native English speakers and English language learners. English language learners range in their level of proficiency from low intermediate to advanced. Grade: 8 Standards: Massachusetts English Language Arts Standards: 26.1: Identify techniques used in television (animation, close-ups, wide-angle shots, sound effects, music, graphics) and use knowledge of these techniques to distinguish between facts and misleading information. 26.5: Analyze visual or aural techniques used in a media message for a particular audience and evaluate their effectiveness.
Content Objectives: Students will be able to identify the forms, audiences, topics and purposes of TV commercials analyze TV commercials’ target audiences, messages, and visual and aural techniques.
© 2009 Center for Applied Linguistics
Sample SIOP Lesson Plan
Language Objectives: Students will be able to discuss in pairs the form, audience, topic and purpose of their favorite TV commercials. Discuss and answer questions, orally and in writing, about TV commercials. Key Vocabulary Review vocabulary: Form Audience Topic Purpose Describe Analyze New vocabulary Target audience Message Visual techniques Aural techniques Logo Slogan Celebrity endorsement Testimonial Materials Teacher Materials Two large FAT-P graphic organizers (a completed one from a previous lesson, and an empty one) Overhead of commercial analysis sheet Three TV commercials for different products and audiences that utilize a number of visual and aural techniques. TV and DVD player OR computer and large screen to play commercials Student Materials FAT-P Graphic organizer Commercial analysis sheet Motivation/Building Background Think/Write/Pair/Share: Ask students to think about the TV commercials they have watched lately and to select their favorite commercial. Ask them to write in their journals about this favorite commercial. Give lower proficiency © 2009 Center for Applied Linguistics
Sample SIOP Lesson Plan
students questions and/or sentence steps to support their writing (For example: “What product or service is your favorite commercial trying to sell? What happens in your favorite commercial? Why is this your favorite commercial?”) After about five minutes, ask students to share what they wrote with a partner. Select a few students to share what they wrote with the whole class. Explain to students that they did the Think/Write/Pair/Share activity to get them thinking about commercials. Have students read content and language objectives written on the board. Explain objectives. Underline key words in objectives and explain that these words will be the focus of today’s lesson. Review with students the FAT-P reading and pre-writing strategy they learned in a previous lesson. Revisit the fact that each piece or creation (whether is literary, audio-visual, or artistic), has a particular form (F), audience (A), topic (T) and purpose (P)....