Analyzing Tv Commercials
Sample SIOP Lesson Plan
Analyzing TV Commercials
Sandra Gutiérrez
Background:
Unit: Persuasive Writing and Media Lesson Topic: Analyzing TV Commercials Length of Lesson: 90 minute Language Arts block. Background to Lesson: This lesson introduces the second half of a unit on persuasion in writing and advertising. During the first part of the unit, students analyzed persuasive essays to identify the different techniques writers use to persuade their audiences (expert opinions, data, moral arguments, etc). They also wrote two persuasive essays; the first one as a class, and the second one individually. During the second part of the unit, they will analyze visual and aural techniques that the creators of TV commercials utilize to persuade their target audience(s) to buy a particular product. As their culminating activity for the unit, students will work in teams to create a TV commercial using several of the visual and aural techniques they learned. English proficiency levels: Mixed class of native English speakers and English language learners. English language learners range in their level of proficiency from low intermediate to advanced. Grade: 8 Standards: Massachusetts English Language Arts Standards: 26.1: Identify techniques used in television (animation, close-ups, wide-angle shots, sound effects, music, graphics) and use knowledge of these techniques to distinguish between facts and misleading information. 26.5: Analyze visual or aural techniques used in a media message for a particular audience and evaluate their effectiveness.
Preparation
Content Objectives: Students will be able to identify the forms, audiences, topics and purposes of TV commercials analyze TV commercials’ target audiences, messages, and visual and aural techniques.
© 2009 Center for Applied Linguistics
Sample SIOP Lesson Plan
Language Objectives: Students will be able to discuss in pairs the form, audience, topic and purpose of their favorite TV commercials.
Analyzing TV Commercials
Sandra Gutiérrez
Background:
Unit: Persuasive Writing and Media Lesson Topic: Analyzing TV Commercials Length of Lesson: 90 minute Language Arts block. Background to Lesson: This lesson introduces the second half of a unit on persuasion in writing and advertising. During the first part of the unit, students analyzed persuasive essays to identify the different techniques writers use to persuade their audiences (expert opinions, data, moral arguments, etc). They also wrote two persuasive essays; the first one as a class, and the second one individually. During the second part of the unit, they will analyze visual and aural techniques that the creators of TV commercials utilize to persuade their target audience(s) to buy a particular product. As their culminating activity for the unit, students will work in teams to create a TV commercial using several of the visual and aural techniques they learned. English proficiency levels: Mixed class of native English speakers and English language learners. English language learners range in their level of proficiency from low intermediate to advanced. Grade: 8 Standards: Massachusetts English Language Arts Standards: 26.1: Identify techniques used in television (animation, close-ups, wide-angle shots, sound effects, music, graphics) and use knowledge of these techniques to distinguish between facts and misleading information. 26.5: Analyze visual or aural techniques used in a media message for a particular audience and evaluate their effectiveness.
Preparation
Content Objectives: Students will be able to identify the forms, audiences, topics and purposes of TV commercials analyze TV commercials’ target audiences, messages, and visual and aural techniques.
© 2009 Center for Applied Linguistics
Sample SIOP Lesson Plan
Language Objectives: Students will be able to discuss in pairs the form, audience, topic and purpose of their favorite TV commercials.