Analyzing the Problems and Prospects of Marketing System for Banana in Bangladesh

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  • Topic: Banana, Fruit, Musa
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Analyzing the problems and prospects of marketing system for Banana in Bangladesh| A survey based reportPrepared for:Koushik Prashad PathakPart time facultyDepartment of Marketing Jahangirnagar UniversityPrepared by:|

Group Name: SPONTANEOUS

Name| ID|
Tanzima Tahrim Raha| 1305|
Joieta Jafrin| 1310|
Abdullah Al Mamun| 1315|
Md. Masum Chowdhury| 1319|
Md. Shawon Kabir| 1321|
Sampad Biswas| 1323|
Md. Ahsanuzzaman Khan| 1325|

B.B.A. 1st BATCH
Department Of Marketing
Jahangirnagar University
DATE OF SUBMISSION: November 26, 2011

LETTER OF TRANSMITTAL

November 26, 2011
Koushik Prashad Pathak
Part time faculty
Department of Marketing,
Faculty of Business Studies,
Jahangirnagar University.

Subject: Submission of Project Report.

Dear Sir,
It is a great pleasure for us to submit the Project Report on channel members attitude towards the problems and prospects of Banana marketing in Bangladesh, which is prepared as a partial requirement of the course named “Agro Marketing” (MKT-304) of BBA program under Department of Marketing of the Faculty of Business Studies, Jahangirnagar University.

This study focused on the present situation of Banana marketing in Bangladesh. We tried to portray a conclusion on the topic.

The experience that we gather through this study will help us to understand the present condition of Banana marketing in several areas of Bangladesh. This report gave us an opportunity to enhance our practical knowledge through the field work. It also helped us to share our views, ideas, and communication skills, and bridge them with the real world of practical experience, which will be a good start for our future professional career.

We would like to convey our special thanks and gratitude to you for patronizing our effort & for giving us proper guidance and valuable advice. We have tried our best to cover all the relevant fields. We earnestly request you to call upon us if you think any further work should be done on the topic that you have chosen for us. Thanking you and looking forward to receive your cordial approval of our submission.

Yours Sincerely,
On behalf of the members of the group
Spontaneous

Acknowledgement

First of all we express our gratitude from heart to the Beneficent, the Merciful, & Almighty Allah for giving us the strength and patience to prepare this report within the scheduled time. We express our thanks to our dear course teacher Koushik Prashad Pathak for assigning us a report on this topic. In this regard, we would also like to thank the our group members for our good teamwork and successful team spirit. Without cooperation and the support from each other, it would not be possible to prepare such a resourceful report. The presentation of this report is of a great expectation in our BBA program and we are quite happy to submit it dully applying that we think should have to be included. Theoretical knowledge is valued when it is successfully applied in practical scenario. In this respect we found this report a great opportunity to deal with some progressive methods. We are also grateful to all the respondents for their support and cooperation. We have also taken the help of various report published on social issues by the ministry of social welfare and ministry of health and family welfare. Last but not least we express our gratitude to all the individuals who have helped us directly or indirectly in this regard.

Executive summary

Banana is a common fruit all over the world. It is a rich source of calorie, as well as most of the vitamins is essential for human nutrition. . Banana can be cultivated in all season and most probably in all type of soil..Jasore, Rajshahi, Bogura, Norshindi, Jamalpur, Rangpur, Tangail, Jhinaidoho and in several areas banana is produced commercially. According to the information of 2008-09 the total area of fruit cultivation is 3, 61,213 acre and banana is...
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