Analyzing the Marketing Mix Strategy of Apple Inc

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Analyzing the Marketing Mix Strategy of Apple Inc.

Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers Over the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Its software includes the Mac OS X operating system, the iTunes media browser; the iLife suite of multimedia and creativity software, the iWork suite of productivity software, iTunes, a proprietary media player application that works with iTunes store and allow customers to download music and offers other features   of consumer electronics, the Safari web browser, and iOS, a mobile operating system. During the past 36 years, Apple has become a famous brand that technology of the world known and highly admired by the ingenious strategy, modern and sleek design, and always bring the products to satisfy consumers. Understanding how to think of Apple as product design, promotion, price and how to distribute it to customer that helps us to see the direction and shape of products that the company will launch in the near future. There have been few studies about Marketing Strategy of Apple Inc such as Maketing Fundamental Project (Christine, 2010),Marketing Mix of Apple Inc. (Norm, 2012), Marketing Mix: Apple iPod (Angela, 2009), Accounting and Financial Analysis (Sachitanand, Denisa & Alcides, 2008), External and Internal Factors on Apple Inc. (David, 2008) Apple and CEO Steve Jobs is enjoying the glory days in recent years by reputation and the success of the blockbuster iPhone, iPad, and MacBook Air.. However Apple's not perfect in every way. In fact, the company also has great disadvantages need to improve in the future. What are the weaknesses of Apple that their opponents could exploit? There is little information of the customer’s feedback about the same...
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