Analyzing The Marketing Environment Pepsi Energy Drink
Assignment
MKT-301
Submitted to:
Tania Akter
BRAC Business School.
Submitted by:
Faiyaz Bin Rahman
ID – 12304075
Section – 5
BRAC Business School.
Date of Submission: 20th February, 2015.
Analyzing the Marketing Environment Pepsi Energy Drink
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which includes an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001, which added the Gatorade brand to its portfolio.
Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting & nourishing every Bangladeshi, by best meeting their everyday beverages needs & stakeholders by delivering performance with purpose, through talented people.
DEMOGRAPHIC FORCES
Demography refers to study of the population. Demographic factors are the relevant to the business for formulating and implementing of strategy for controlling and accomplishment of the objectives of the organization. Demographic factors like size of the population, population growth, rate, age, composition, life expectancy, family size, spatial dispersal, occupational status, employment pattern etc., affect the demand for goods and service.
Following are the
MKT-301
Submitted to:
Tania Akter
BRAC Business School.
Submitted by:
Faiyaz Bin Rahman
ID – 12304075
Section – 5
BRAC Business School.
Date of Submission: 20th February, 2015.
Analyzing the Marketing Environment Pepsi Energy Drink
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which includes an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001, which added the Gatorade brand to its portfolio.
Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting & nourishing every Bangladeshi, by best meeting their everyday beverages needs & stakeholders by delivering performance with purpose, through talented people.
DEMOGRAPHIC FORCES
Demography refers to study of the population. Demographic factors are the relevant to the business for formulating and implementing of strategy for controlling and accomplishment of the objectives of the organization. Demographic factors like size of the population, population growth, rate, age, composition, life expectancy, family size, spatial dispersal, occupational status, employment pattern etc., affect the demand for goods and service.
Following are the
References: 1. PepsiCo - Wikipedia, the free encyclopedia. 2015. PepsiCo - Wikipedia, the free encyclopedia. [ONLINE] Available at:http://en.wikipedia.org/wiki/PepsiCo. [Accessed 19 February 2015]. 2. Transcom Beverages Ltd. 2015. Transcom Beverages Ltd. [ONLINE] Available at: http://www.transcombd.com/index.php?option=com_content&view=article&id=22... [Accessed 19 February 2015]. 3. Company overview and market analysis for pepsico. 2015. Company overview and market analysis for pepsico. [ONLINE] Available at:http://www.ukessays.com/essays/marketing/company-overview-and-market-analysis-for-pepsico-marketing-essay.php. [Accessed 19 February 2015]. 4. Is Gatorade Good to Drink After a Workout? | LIVESTRONG.COM. 2015. Is Gatorade Good to Drink After a Workout? | LIVESTRONG.COM. [ONLINE] Available at: http://www.livestrong.com/article/399104-is-gatorade-good-to-drink-after-a-workout/. [Accessed 19 February 2015]. 5. Fizzy Drinks Revenue Goes From Flat to Sour - WSJ . 2015. Fizzy Drinks Revenue Goes From Flat to Sour - WSJ . [ONLINE] Available at:http://online.wsj.com/article/SB10001424127887323783704578245973076636056.html. [Accessed 19 February 2015].