Analyzing the Distribution Network of Consumer Lighting Product in East Delhi Market”

Topics: Marketing, Marketing research, Brand management Pages: 16 (4797 words) Published: December 13, 2012
Summer Training Report

“Analyzing the Distribution Network Of Consumer Lighting Product In East Delhi Market”

(Submitted in partial fulfillment for Post Graduate Diploma in Management, from IMS NOIDA, NOIDA)

Institute of Management Studies, Noida

Submitted To:-Submitted By:-
It is a pleasure indeed to have this opportunity to release the feeling of gratitude imprisoned in my heart to a number of helping hands who not only helped me in shaping up this project work but making it a successful one. First of all would like to thank EVEREADY INDUSTRIES, Which provided me a great opportunity of undergo my summer Training in such a prestigious organization. Then I would like to Thanks Mr. VINEET MEHTA (GM) and Mr. PANKAJ MALHOTRA in whose region I have done my training. I would to thank Mr. KASHIP PANDEY and all those who helped me during my training. I thank my friends and my roommates fr bearing me and supporting me throughout the research. They were the source of inspiration whenever I needed. It was just because of their divine love and support that made me work properly and complete my objectives in a splendid manner.


I, IMRAN HASHAN, Student of INSISTUTE OF MANAGEMENT STUDIES, than here by declarer that I have successfully completed this project on ““Analyzing the Distribution Network of Consumer Lighting Product In East Delhi Market “In academic year 2011-2013. Partial fulfillment of the degree of PGDM in marketing. The above project is an original work of mine and result of authentic analysis and research undertaking by me the information submitted by me is true to my knowledge. Company Guide: Submitted By: Mr. PANKAJ MALHOTRA IMRAN HASHAN

(Eveready Industries India).
Faculty Guide:

I want to express my gratitude for the experience and practical knowledge that I gained during the summer internship project at East Delhi. It was my first experience when I went to the market not to buy anything but to do the survey and to Study of Market Potential and Customer Preferences at East Delhi with reference to Eveready industries India Ltd. The basic need of this survey is to interact with top class Retailer. On first day I was nervous, but because of the good image of the Eveready industries in the market the people reacted positively. For accomplishment of the project report I think about the conditions and views and then I used to compose the whole thing on computer. In making the project report theoretical knowledge was needed more than the practical which was given to us by my professors in my institutes. In the market the experience relating to the practical knowledge was very good which realized me about the real conditions of the marketing. The project flows logically consisting of market research, data collection method and questionnaire. It hoped that the findings and the suggestions will help the company, confidently to formulate its strategy in comparison to its competitors. I have enjoyed my summer internship at East Delhi and have learnt lots of new things, which will be helpful to me during my work in any organization. I thank Eveready industries for giving this opportunity at their office and being good to me all the time. I am please to work in this esteemed organization. I have tried my best to make this report a reader friendly & also did my level best to fulfill the objective of the summer training. Lastly I am giving thanks to IMS NOIDA who gave me their...
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