Analyzing Consumer Behavior

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Analyzing Consumer Behavior|
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Jennifer SalazarMKT 435Julie SanbornMarch 11, 2012|

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Analyzing Consumer Behavior
There are three main parts in this simulation that involve the reverse of the slowdown of the Stonewall’s Barbershop. Since the barbershop has been open the need for customers has changed but the services that are offered at the barbershop have not changed. The male grooming industry has increased by 25 percent a year, but the barbershop has not followed this trend. With this growth on the industry there is a need to make changes to the barbershop that will keep the barbershop on the same trend. The company has decided that is time to do research and make changes that will keep up with the growing trends in the male grooming industry. Phase I

In phase one of the simulation, we review the trends that were taking place in the male grooming industry. By looking at the trends we are able to decide what direction the barbershop needed to be heading in. After doing research of the demographics of the surrounding areas and the other spas and salons that have been attracting the barbershops clients, it has been decided that the barber spa would be the best fit. Some of the demographics that were used to make this decision are the annual income of the area, population size, age breakdown, education levels, and the impact on the culture. The research indicates that a large group of the men were interested in some of the expended services that are offered. This would allow the barbershop to expand to reach new clients without out driving the old clients away. This will allow them to turn a profit without losing any more customers. This will allow the barbershop to keep the older client and gain the younger generation. Phase II

In phase two of the simulation, we involved the expansion of Stonewall’s from the surrounding community to the surrounding area. There are five potential area that are in review to determine if they were...
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