Analytical Report on Business Organization
Assignment front sheet
Learner name Group 6 Date issue Completion date 10.02.2013 06.04.2013 Qualification Pre‐Master Course (Business Studies)
Assessor name Daw Mu MuTheint Submitted on 06.04.2013 Unit number and title Unit‐1‐4, Principles of Management, Marketing Principles, Human Resources Management
Assignment title Analytical Report on Business Organization (Assignment‐1of 1) In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found Criteria To achieve the criteria the evidence must show that the Task no. reference student is able to: 1 Suggest about a long term plan/ strategy including vision, 1 mission and objectives by using situational analysis 1 2 Advise about fundamental characteristics of organizing such as organization structure, work specialization, chain of command, span of management, and centralization versus decentralization. 3 Evaluate how leadership is changing and is important in 1 today's organizations. 4 Identify organization control 1 5 Suggest about segmenting, targeting and positioning for 2 a given scenario 6 Advise about Marketing Mix for a given scenario 2 7 Suggest about Human Resources Functions in a given 3 scenario Leaner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature : Date : 06.04.2013
Evidence 3 4‐6
7 7 8‐9 10‐13 13‐16
Assignment Name Qualification
: Analytical Report on Business Organization (Assignment 1 of 1) : Pre‐Master Course (Business Studies)
Unit number and title : Unit ‐1‐4, Principles of Management, Marketing Principles, Human Resources Management Start date Submission date Assessor name Batch No Full name of Student and Admin no. Myat Thu Myo
Learner name Group 6 Date issue Completion date 10.02.2013 06.04.2013 Qualification Pre‐Master Course (Business Studies)
Assessor name Daw Mu MuTheint Submitted on 06.04.2013 Unit number and title Unit‐1‐4, Principles of Management, Marketing Principles, Human Resources Management
Assignment title Analytical Report on Business Organization (Assignment‐1of 1) In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found Criteria To achieve the criteria the evidence must show that the Task no. reference student is able to: 1 Suggest about a long term plan/ strategy including vision, 1 mission and objectives by using situational analysis 1 2 Advise about fundamental characteristics of organizing such as organization structure, work specialization, chain of command, span of management, and centralization versus decentralization. 3 Evaluate how leadership is changing and is important in 1 today's organizations. 4 Identify organization control 1 5 Suggest about segmenting, targeting and positioning for 2 a given scenario 6 Advise about Marketing Mix for a given scenario 2 7 Suggest about Human Resources Functions in a given 3 scenario Leaner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature : Date : 06.04.2013
Evidence 3 4‐6
7 7 8‐9 10‐13 13‐16
Assignment Name Qualification
: Analytical Report on Business Organization (Assignment 1 of 1) : Pre‐Master Course (Business Studies)
Unit number and title : Unit ‐1‐4, Principles of Management, Marketing Principles, Human Resources Management Start date Submission date Assessor name Batch No Full name of Student and Admin no. Myat Thu Myo
References: 1. Armstrong, M2009, Armstrong’s Handbook of Human Resource Management Practice, 11th edn, Kogan Page, London. 2. Daft, R.L 2010, Management, 9th edn, Cengage Learning, Mason. 3. Kotler, P & Keller, K.L 2006, Marketing Management, 12th edn, Prentice Hall, New Delhi. 4. Kotler, P & Armstrong, G 2010, Principles of Marketing, 13th edn, Pearson Education, London. 5. Mondy,R.W & Noe,R.M 2005,Human Resource Management,2nd edn,Pearson Education, London. 6. Myanmar Imperial College 2013, Pre‐University Course Textbook, Myanmar Imperial College, Yangon. 7. Taylor, S 2004, Model Business Letter, E‐mail, 6th edn,Pearson Education,London. 8. http://en.wikipedia.org/wiki/Marketing_mix (accessed on March 26,2013)