Our competitive advantage is one of our strengths, once we open in the Shanghai market, we will be the first local frozen food business focused on western food.
Experience and quality, Home Recipe is a business that was already successful between a small group of people, the food we offer is home made style and the quality and the freshness is superior than any other choices the foreign community can find in the Shanghai market.
It’s an innovative business, a new idea, good quality home made style food for customers that don’t have time to cook or appreciate an elaborate meal, western taste in Asia is very difficult to find without leaving home to a restaurant. We are going to provide a delivery system in the districts we found out are the most populated with foreign community, like Changning and Jing An.
4.Word of mouth
The way we want to communicate about our business is strength because we plan to advertise to friends and start a chain where the quality of our products and services will be rapidly known by a big number of westerns.
5. Hygiene Standards
Our values concerning hygiene are differential. We want to keep high sanitation standards in cleaning and preparation of food. Supervision of staff to maintain adequate hygiene conditions such as clean uniforms, hair caps clean nails and washed hands will be a main concern.
Meals prepared from westerns to westerns with the knowledge of professionals like Chefs and nutritionists. We want to keep alliance with professionals from the Food & Beverage area and be aware of new trends on cooking. Our links will help us to design comprehensive nutritional products and contemporary food recipes.
1. Quality Control
Since our dishes will be western and cooked by Chinese cook, we will need strictly supervision to maintain the quality control of our products and service. The quality should... [continues]
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