Analysis on Business Buying Behavior of Laptop: a Study of Educational Institutes
STATEMENT OF THE PROBLEM:
The present paper aims at finding the institutional consumer behavior. The research problem investigated here in has been precisely defined as- “Analysis of Business Buying Behaviour: A study of Educational Institutes” based on empirical research.
RESEARCH OBJECTIVES:
The research objectives of this study are stated as below:-
1. Factors affecting the buying behavior of laptops.
2. Determination of customer satisfaction level in regard to various brands.
3. Perception & awareness level of all companies in the market.
EXECUTIVE SUMMARY
HCL Infosystems is India’s premier information enabling and integration company. It has been able to provide services of International standards to customers across India.HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan for sales and servicing of its imaging and photocopier products.
The project seeks to understand the consumer purchasing pattern of laptops among Educational Institutes. It also determines the consumer buying behaviour. The various factors which affect the business buying behaviour are explained in the paper. However a specific focus of this research is to determine the perception of customer satisfaction in regards to the laptops. We have used the tools such as questionnaire and Microsoft excel.
In the findings we have come upon the most important attributes such as brand image, configuration, external features, offer and special promotional offers and warranty. The other factors which influence consumers other than this is financing and insurance. We have also come across a mixed approach of advertisement and word of mouth and the use of laptop for study as well as for entertainment purpose. Dissatisfaction among consumer is due to improper service which they are getting and which is supposed to be provided.
The present paper aims at finding the institutional consumer behavior. The research problem investigated here in has been precisely defined as- “Analysis of Business Buying Behaviour: A study of Educational Institutes” based on empirical research.
RESEARCH OBJECTIVES:
The research objectives of this study are stated as below:-
1. Factors affecting the buying behavior of laptops.
2. Determination of customer satisfaction level in regard to various brands.
3. Perception & awareness level of all companies in the market.
EXECUTIVE SUMMARY
HCL Infosystems is India’s premier information enabling and integration company. It has been able to provide services of International standards to customers across India.HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan for sales and servicing of its imaging and photocopier products.
The project seeks to understand the consumer purchasing pattern of laptops among Educational Institutes. It also determines the consumer buying behaviour. The various factors which affect the business buying behaviour are explained in the paper. However a specific focus of this research is to determine the perception of customer satisfaction in regards to the laptops. We have used the tools such as questionnaire and Microsoft excel.
In the findings we have come upon the most important attributes such as brand image, configuration, external features, offer and special promotional offers and warranty. The other factors which influence consumers other than this is financing and insurance. We have also come across a mixed approach of advertisement and word of mouth and the use of laptop for study as well as for entertainment purpose. Dissatisfaction among consumer is due to improper service which they are getting and which is supposed to be provided.
Bibliography: Books: ▪ Schiffman Leon G and Kanuk Leslie Lazar; 8th ed.-Consumer Behaviour (Pearson Education 2005).