Analysis of a Questionnaire

Only available on StudyMode
  • Topic: Hair conditioner, Hair care, Hygiene
  • Pages : 4 (460 words )
  • Download(s) : 360
  • Published : February 12, 2013
Open Document
Text Preview
Penetration of Branded Personal Care Products in Rural Areas Questionnaire
Consumers:
1) Name:
2) Occupation:
3) Age:
4) Gender:
5) Marital Status: a) Single b) Married
| Personal care|
| Question| Skin Care| Hair Care| Oral Care|
7) | Frequency of purchase| | | |
8) | Feature Preference| | | |
9)| Brand conscious| | | |
10) | General opinion of branded personal care products| | | | 11)| Satisfaction level on the availability of various brands| | | | 12)| Price opinion| | | |
13)| Place of purchase| | | |
14)| Influential factors| |
7 a) Daily b) Weekly c) Fortnightly d) Once in a month e) Whenever there is a need| 8 a) Quality b) Price c) Quantity d) Packaging e) Others (Specify)| 9 a) Yes b) No c) Sometimes| 10 a) Excellent b) Good c) Average d) Poor e) Very poor| 11 a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied| 12 a) Unaffordable b) Slightly Expensive c) Affordable d) Cheap e) Very cheap| 13 a) Own village b) Nearby town c) Retail outlets d) Wholesalers| 14 a) Friends b) Advertisement c) Shop keepers d) Package e) Others (Specify)| 6) Family monthly income:a )>5000b ) 5000- 10000c ) 10000-15000 d) < 15000 | Personal care| Brand preferred | Quantity|

| | | |
15)| Skincare| Soaps :| |
| | Fairness creams :| |
| | Moisturizers :| |
| | Sunscreens :| |
16)| HairCare| Shampoos :| |
| | Conditioners :| |
| | Hair oil :| |
| | Shaving creams :| |
17)| Oralcare| Toothpaste :| |
| | Toothbrushes :| |
Penetration of Branded Personal Care Products in Rural Areas

Retailers:
1 ) Name:
2 ) Name of the Shop:
3 ) Address:
______________________________________________________________________________________________________________________________________________________ 4 ) Since how...
tracking img