Analysis of a Global Theme Park Industry

Topics: Chaebol, Samsung Electronics, Shinsegae Pages: 3 (708 words) Published: April 25, 2011
) Is the Global theme park industry is an interesting industry to be in? Yes. The five forces analysis supports as below.
| |Strength of |Explanation | | |Force | | |Rivalry between |Medium |High industry concentration | |established competitors| |Competitors are more specialized than diversified | | | |Significant brand identities and product differences | | | |Industry is growing rapidly but no excess capacity | | | |High exit barriers | | | |Fixed costs are relatively low | | | |Low switching costs for customers | |Threat of entry |High |Strict capital requirement with large-scale initial investment and high upgrading | | | |cost | | | |Large firms have an absolute cost advantage | | | |No proprietary product differences in the industry | | | |There are established brand identities | | |...
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