You are the Marketing Manager of a clothing company and need to formulate
a marketing strategy for the business. Before starting the strategy planning
process, you are required to discuss five marketing management
philosophies. Motivate your discussion by identifying companies that make
use of these approaches.
Question 2 (15 marks)
You are marketing your company (and products) to a Construction Company
in South Africa. Discuss the decision-making process of organisational buyers
in this sector that you need to contend with. Elaborate on the elements of the
decision-making process and your response to these.
Question 3 (15 marks)
Hot Dog Café is a quintessentially South African success story. It is a fastfood
franchise that currently operates through about 130 outlets located in
various parts of South Africa. What makes this company so interesting is the
fact that it has successfully challenged a series of widely held assumptions.
That this was achieved within less than a decade, with limited start-up capital
and a very small head office team, makes it even more impressive (Cant &
Hot Dog Café is now considering expanding its operations to the rest of Africa
3.1 Discuss what might lead Hot Dog Café to consider expanding to Africa
and globally. (5)
3.2 Identify and discuss typical factors that could affect the success of
Hot Dog Café‘s expansion strategy. Make use of practical examples to
support your discussion. (10)
Question 4 (60 marks)
Read the case study “Mr Price – priced to go” on page 70 of your prescribed
book: Applied Strategic Marketing (Jooste et al., 2009).
It is evident that Mr Price is doing exceptionally well amongst other
competitors in the retail sector. “...Mr Price is still a volume business. With
sales of about R11 300/m2 it beats most. Moreover the chain needs less sales
assistance per R100 000 worth of sales than any competitors”.... [continues]
Cite This Essay
(2011, 08). Analysis of the Retail Industry in South Africa 1. StudyMode.com. Retrieved 08, 2011, from http://www.studymode.com/essays/Analysis-Of-The-Retail-Industry-In-765730.html
"Analysis of the Retail Industry in South Africa 1" StudyMode.com. 08 2011. 08 2011 <http://www.studymode.com/essays/Analysis-Of-The-Retail-Industry-In-765730.html>.
"Analysis of the Retail Industry in South Africa 1." StudyMode.com. 08, 2011. Accessed 08, 2011. http://www.studymode.com/essays/Analysis-Of-The-Retail-Industry-In-765730.html.