A STUDY OF CONSUMER ACCEPTABILITY FOR
NOODLES IN SILIGURI MARKET
Lecturer, Department of Management, University of North Bengal Email: firstname.lastname@example.org
For at least 2000 years the noodles have been a staple food in many parts of the world. The knowledge of early noodles came into being from the records which appeared in book written between A.D. 25 and 220 during China’s East Han dynasty. However, there are other theories which suggest that Arabs were the first to introduce noodles in Italy henceforth it has its origin in the Middle East. After the modern day appearance of noodles which is being dominated by the brands, the spread and consumption of noodles is growing day in and day out. The noodles market is growing at 20% annually in India. North Bengal is no exception to those trends. Here in this study North Bengal’s business centre Siliguri has been taken into consideration as an area of study. The reason for selecting this place can be summed up by understanding the fact that Siliguri has a cosmopolitan culture in its backdrop. The research methodology to be used is an empirical study which is tentatively planned for a definite sample size. The results show that a little aggressive marketing push ups for noodles by the branding companies can make a steady headway for them to bring in noodles into the plates of the Siliguri citizens to a large extent and can replace the other snacks too.
Keywords: Noodles, Siliguri Citizens, North Bengal, Snacks
Many fast food items have flooded the markets but noodles remained as the most popular item of all of them, as it is cheaper, very easy to make and nutritious. Urban and semi -urban markets are controlled by Maggi and other players are Top Ramen and other brands. Maggi has revolutionized the concept and this product has gone to majority of the urban households. As an off-shoot of this development, noodles have become very popular in India. Good quality and cheaper product can be pushed in the market with systematic strategy and network (mpstateagro.nic.in). The noodle is a type of staple food made from some type of unleavened dough which is rolled flat and cut into one of a variety of shapes. While long thin strips may be the most common, many varieties of noodles are cut into waves, helices, tubes, strings, and shells, folded over, or cut into other shapes. Noodles are usually cooked in boiling water, sometimes with cooking oil or salt added, but are often pan fried or deep fried. Noodles can be refrigerated for short-term storage, or dried and stored for future use. In English usage, the word "noodle" is an inclusive term that denotes texture and VOLUME NO.1, ISSUE NO.9
NATIONAL MONTHLY REFEREED JOURNAL OF REASEARCH IN COMMERCE & MANAGEMENT
culinary use, and to a lesser extent, shape, as many people may associate it with the more common string varieties, such as spaghetti or ramen. Material composition or geo-cultural origin must usually be specified. However, the actual word derives from the German Nudel. The current version of noodles has been around for over half a century on the global menu card. They are believed to have been invented by Momofuku Ando, the founder of Nissin Food Products in 1958 in Japan. Packaged under the brand name Chikin Ramen, they were priced around six times that of traditional Japanese noodles and were considered a luxury item (The Economic Times, 2011). However, in 2005 an evidence of the oldest noodles is believed to be found, which were discovered inside an overturned sealed bowl buried under three meters of sediment in Qinghai, northwest China. Scientists determined the 4,000 year old, long, thin yellow noodles were made from broomcorn millet and foxtail millet and show a fairly high level of food processing and culinary sophistication. A noodle includes all varieties from all origins, but wherever they originated, noodles have...
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