October 11, 2010
To: Paige Turner, Marketing Director
From: Samantha Lonergan, Advertising Executive
Date: October 11, 2010
Analysis of redplum.com Advertisement
This advertisement tells consumers where to go to save money. It helps with their shopping needs for school lunches, clothes for school, and much more. The design of the advertisement goes together great and the advertisement fits well in the All You magazine it was placed in.
This advertisement is aimed towards mothers who are trying to save money on every day needs. Coupons are a great way to save money on all kinds of things: lunches, clothes, and more. The advertisement is well designed, well written, and the graphics work well with the entire advertisement.
The first thing that caught my eye was the expression on the woman’s face. She is a middle aged, good looking Caucasian woman with short red-brown hair. She is looking up and to her left, which makes it seem like she is thinking about something; it looks like “she has her head in the clouds” (pun intended). Although the advertisement shows the woman from only the bridge of her nose up, you can tell she is smiling. She appears to be a mother. Her face starts about a third up the page. The next thing that stands out is the book balancing on her head. The medium sized book is green with the spine not facing the reader. As you continue up the advertisement there is an apple balancing on top of the book. The red apple is in the middle of the book, but is tilted almost on its side. At the top of the page, it reads “Coupon Education”. These words appear to be written on a line of writing paper with the lines being red. Below this it reads “Top Brand Promo Codes” followed by “Healthy Lunches” which is partly covered by the apple. Under that it reads “Learning New Saving Tips” with “Learning New” on the left side of the apple and “Saving Tips” on the right... [continues]
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