Evaluation of Nokia’s international strategy
Generic strategy analysis
International strategy analysis - ‘Glocal Strategy’
In sight of Svensson (2001)’s research on global strategy and the proposed glocal strategy, it can be inferred that Nokia Corporation adapts glocal strategy to expand their marketplace. A glocal strategy differs from the global strategy which offers universally standardised products and offers, that its methods of implementations are fundamentally aspired by global strategy but reflects more local...
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